Pop-Tarts® x Depop is here for fashion and food lovers who crave unique flavor-inspired looks


Curated by five Depop trendsetters, each vintage clothing collection comes with a limited edition Pop-Tarts x Depop Box featuring a random assortment of famous flavors

BATTLE CREEK, Mich., September 22, 2022 /PRNewswire/ — Pop-Tarts is bringing its iconic food-to-wear flavors in a new collaboration with fashion marketplace Depop. United by the power of nostalgia and a crazy fan base, the two brands are officially launching Pop-Tarts x Depop Collection with five unique collections inspired by flavors. Each collection includes thrift pieces handpicked by Depop’s most ingenious creators, taking inspiration from a beloved Pop-Tarts flavor:

  • Emma Rogue x Frosted Strawberry Tarts (@emmarogue)
  • Gray & AJ x Brown Sugar Cinnamon Cake ( @apr1lf00ls)
  • Jake Fleming x Covered Blueberry Cake (@jakefleming)
  • Kai McPhee x Frosted S’Mores Pop-Tarts (@vibinwkai)
  • Amanda Quach x Frosted Cherry Cake (@virghoe_xoxo)

From fruity and frosted to sweet and sprinkle-coated, the Pop-Tarts that inspired each collection are as famous as their collaborators. This means that no matter which flavors fans like best, fashion and food lovers can now access their favorite Pop-Tarts through these one-of-a-kind visuals.

The best part? Items from the Collection are size-inclusive, gender-inclusive, and only cost the cost of a box of Pop-Tarts — only $3.59 – making it accessible to all connoisseurs of pastry-baking fashion. The flavor collections will be available at the official Pop-Tarts store on the Depop app and Depop.com.

Along with the clothing collection, the brands created a limited edition Pop-Tarts x Depop Box which for the first time ever, will feature a random assortment of the iconic Pop-Tarts flavors. The box was inspired by the special magic that happens when you buy thrifted or vintage finds. Just like browsing through Depop’s fashion marketplace, opening a Pop-Tarts x Depop box will lead you to an unexpected discovery – and you know it’s going to be a good one. These limited edition boxes will be included with the purchase of any item from the Collection at the Pop-Tarts Store, as well as through a giveaway on the Pop-Tarts Instagram channel.

“This collaboration with Depop celebrates the creativity of our fans as well as our timeless Pop-Tarts flavors, which have served as delicious inspiration for so many imaginative minds,” it says. Heidi Ray, Senior Marketing Director, Portable Health Foods. “Through the Pop-Tarts x Depop collection, this talented group of fashionistas perfectly captured the essence of each Pop-Tarts flavor while staying true to their distinct vibe, and we can’t wait to see how our fans will style it every part of the collaboration.”

“Depop has always been committed to the intersection of nostalgia and pop culture, and our latest collaboration with Pop-Tarts brings the two together in a fun and unexpected way,” says Depop’s brand director. Steve Dool. “The curated vintage Pops that our community brought together for this collaboration with Pop-Tarts are a great entry point to showcase the excitement and discovery of special item savings on Depop.”

The first three pieces from each flavor collection are now available in the Pop-Tarts Store on Depop.com and in-app. Then, throughout the week, each creator will release their full flavor collection 12:00 PM ET / 09:00 PT:

  • Friday, September 23 Emma Rogue x Collection of wild strawberries
  • Monday, September 26 – Gray & AJ x Frosted Brown Sugar Cinnamon Collection
  • Tuesday, September 27 Jake Fleming x Frosted Blueberry Collection
  • Wednesday, September 28Kai McPhee x Frosted S’Mores Collection
  • Thursday, September 29 Amanda Quach x Frosted Cherry Collection

Plus, in Saturday, September 24 from 12-5pm ET, Of Emma Rogue famous shop in New York City – Rogue – will be transformed into the Frosted Strawberry Pop-Tarts Palace, where fans can discover her collection inspired by the real-life flavors and enjoy free gifts, ice cream, live air scrubs and pieces from local designers and tastemakers. young in NYC.

“Every time I take a bite of Frosted Strawberry Pop-Tarts, I’m instantly transported back to my childhood—memories of playing tag outside with my brother and running through the sprinklers on a Saturday morning,” says Rogue. “I combined these memories of nostalgia with elements of red, white and pink to curate an iconic 2000s strawberry-themed collection – and event – that oozes happiness and playfulness.”

As part of this partnership, Pop-Tarts is giving away a 10,000 dollars financial grant to be invested in Depop’s Now Next initiative that educates and inspires the next generation of sellers, especially from underrepresented communities.

To discover all the crazy goodies, visit depop.com/poptartsus. To stay up to date on all things Pop-Tartsfollow the brand on Instagram, I tweet and Facebook.

ABOUT THE DEPOT

Depop is the community-driven fashion marketplace for buying and selling unique fashion, with over 30 million registered users in more than 150 countries. Depop is a place for everyone to discover and celebrate their style on their own terms and feel good about fashion choices extending the life of millions of clothes. The company was founded in 2011 and is headquartered in London with offices in Manchester, New York, The angels AND Sydney. Depop has approximately 400 employees dedicated to its mission to build the world’s most diverse progressive fashion house that’s kinder to the planet and kinder to people. In 2021, Depop became a wholly owned subsidiary of Etsy – the global marketplace for unique and creative goods – and continues to operate as an independent company. https://news.depop.com/

ABOUT THE KELLOGG COMPANY

At Kellogg Company (NYSE: K), our vision is a good and just world where people are not only nourished, but fulfilled. We’re creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2021 were ready 14.2 billion dollars, consisting primarily of snacks, as well as convenience foods such as cereal, frozen meals, and noodles. As part of us Kellogg’s Best Days ESG strategy, we are addressing the interconnected issues of well-being, climate and food security, creating Better Days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com.

SOURCE Kellogg Company





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