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More companies are embracing product-led growth (PLG), where the product itself accounts for the majority of sales, and usage-based pricing (UBP) — where users pay based on consumption, not seats — than ever before. A new wave of startups is helping them succeed. Let’s investigate. – Anna
Enable product development
SaaS companies that embrace product-led growth — as more and more do — often have a problem: They know a lot of people are signing up for their product, but they don’t know which of these users their customer success team should reach out to. To upgrade to a paid tier or upgrade features.
Unlocking the right leads is one of the key challenges of freemium models: some customers never convert from the free tier, while others can bring significant revenue to your portfolio as long as you get the right offer at the right time. But knowing who’s who connects the dots between product usage and the tools marketing and sales teams use day-to-day.
