Fashion retailers Reformation and Veronica Beard will open this year on Bethesda Row in their first Maryland stores, Federal Realty Investment Trust announced Monday.
Reformation aims to create “effortless silhouettes that celebrate the female figure and pioneer sustainable practices.” Its clothing is made in Los Angeles, and the company emphasizes its fair labor practices. The likes of Kendall Jenner, Olivia Rodrigo and Taylor Swift have been photographed wearing Reformation clothing.
Veronica Beard was founded in 2010 by two sisters-in-law, Veronica Swanson Beard and Veronica Miele Beard. They made a name for themselves with women’s jackets and have expanded into pants, skirts, dresses, sweaters and shoes. The New York-based brand has been touted as a favorite of Meghan Markle and has been seen on Demi Lovato, Selena Gomez and other celebrities.
Both stores will follow the opening this month of Anine Bing, a Los Angeles-based fashion store that opened in 2012 and draws on Scandinavian inspiration.
Other openings expected this year that have been previously reported are UK paint and wallpaper brand Farrow & Ball, direct-to-consumer luxury jewelry brand Meijuri and a new Nike store in the former Amazon bookstore space.
These openings will follow those of California style fashion brand Jenni Kayne; denim retailer Madewell; Simon Pearce, which sells gifts, glassware, home decor and other items; and The Sill, which sells plants, watering services and offers in-person workshops.
Bookseller Barnes and Noble is also looking for a space in Bethesda, having previously had an anchor store on Bethesda Row from 1997 until January 2018.
