Roku Announces TV Shopping Partnership With Walmart
The two companies are working to “make broadcast television the next e-commerce shopping destination” and have signed a deal that will make Walmart the exclusive retailer.
“We’re working to connect with consumers where they spend most of their time, shortening the distance from discovery and inspiration,” said William White, Walmart’s chief marketing officer.
“No one has cracked the code around video shopping. By working with Roku, we’re the first to market to retailers to bring our customers a new shopping experience and seamless checkout on the biggest screen in their home – their TV.”
Viewers press “OK” on the remote control on a buyable ad and proceed to see their payment details pre-populated with Roku Pay.
Then tapping “OK” on the Walmart checkout page will bring up the order. A Walmart purchase confirmation will be emailed with shipping, return and support information.
“We’re making TV shopping easier on social,” said Peter Hamilton, Roku’s head of TV business.
“Over the years, streamers have bought new Roku devices and signed up for millions of subscriptions with their Roku remotes. Streaming business brings the same ease and convenience to marketers and consumers.
Roku uses its OneView technology to “activate and measure” the ads it sends.