RUIRUI DENG debuts Runway Week at London Fashion Week with SS23 collection


Grunge, unapologetically bold but with a fantasy twist, RUIRUI DENG’s London Fashion Week runway debut is making waves on the fashion scene despite taking place on the solemn eve of Her Majesty the Queen’s state funeral.

After delaying her runway plans for two years amid the pandemic, the eponymous designer held nothing back in delivering this breathtaking SS23 collection in the intimate setting of Carlton House Terrace. The debut event disrupts the traditional runway structure with theatrical elements woven throughout; RUIRUI DENG brings a whimsical vision to life through a dramatic and powerful night-time performance.

Inspired by medieval legends and enchanted tales, RUIRUI DENG’s SS23 collection showcases a range of stunning silhouettes paired with bold panels, with the addition of whimsical accessories. Featuring unique fabric with the brand’s motif, the designs are refreshingly different and reflect the designer’s unique style.

With impeccable tailoring and a consistent color theme, the designs encourage the mind to wander deep into the depths of one’s imagination, freeing the subconscious mind to explore magical forests and discover otherworldly creatures. Referring specifically to the legend of King Arthur and the Knights of the Round Table with structured silhouettes and RUIRUI DENG motif fabric, the collection starts from the Knights’ armor and delves into the mysterious questions surrounding the illustrious legend.

As a young and emerging fashion brand, the designer draws her inspiration from the blurred lines between the imaginative and the mysterious, all from a strange dream. The final look follows the story of fantastical mermaids who explore the depths of an enchanted forest and make a romantic wedding in the immersive splendor of nature.

Creating a tangible bridge between the magical world and reality, each of the SS23 visuals acts as a key to the extremely curious world of RUIRUI DENG.





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