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Samoha, a startup developing a “cross-cloud” data collaboration platform, announced today that it has raised $12.5 million in funding from Altimeter Capital and Snowflake Ventures, among others. CEO Kamakishi Sivaramakrishnan said the cash infusion — Samoha’s first — will go toward product development and hiring. The plan is to grow the startup team from 14 developers to about 20 by the end of the year.
So, you might be wondering what exactly does Samoha do? In short, the platform enables businesses to securely share, collaborate and gain insights from their and their partners’ data, regardless of the underlying cloud and data stack.
It is not a new concept. “Data clean rooms” have been around for some time, set up by tech giants and startups as a common solution for sharing sensitive data across computing environments. A few years ago, Harbor raised $38.5 million for its technology to help enterprises securely exchange and exchange large databases. InfoSum and Decentriq also offer secure data sharing tools, while Amazon Web Services recently introduced a new data clean room product — appropriately called Clean Rooms — aimed at organizations that regularly share data with external partners.
As far as Samoha is concerned, it leans heavily on the Snowflake Ecosystem – which isn’t exactly surprising. A native application on Snowflake, Samoha provides a codeless user interface that customers can use to access and build pure class applications. Snowflake’s native applications framework provides a secure computing environment with underlying trust boundaries, Sivaramakrishnan explained in an interview with TechCrunch. Eliminates the need for any data migration.
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“Security guarantees are technically enforced by confidential multi-party computing technologies and user-defined policies such as approved query templates. This provides fast and secure analysis of shared data in a clean room. “You’re not just talking with your colleagues in a channel, but with data owned by you and your partner Imagine an immersive collaboration product experience like Slack, where you can learn, share, and collaborate while doing analytics without moving or storing data. That channel or episode.
Samoha specifically intends to pursue verticals that it believes may be underserved, such as healthcare, financial services, advertising, retail and entertainment. Media can be particularly lucrative; Gartner in 2015 It predicts that by 2023, 80% of advertisers with media budgets of $1 billion or more will use data-driven analytics.
Sivaramakrishnan says Samoha has Fortune 500 clients, though she would not name them. The sales pitch has eased the pandemic, she said, because it highlights the importance of data collaboration in a safe and secure environment across industries.
It probably depends on the industry. According to an August 2022 survey by Hub, more than half of marketing professionals have never used a data cleanroom. But Samoha’s early traction suggests there is some truth to Sivaramakrishnan’s claims.
“Widespread use of customer, consumer and enterprise data is a fact of life for any industry and use case. But most businesses have an incomplete view of customer and consumer data,” said Sivaramakrishnan. And it shines a light on the importance of data collaboration in a secure manner… Our technology and product approach combined with the business model gives us the firm belief that we are uniquely solving the critical enterprise data function and therefore has the ability to withstand headwinds.
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