Satellite’s $11.4M Series A deck • TechCrunch


you know Does it really hurt? Your IoT devices can’t call home. It’s not much of a problem when you’re in the middle of a well-populated city center with cell towers, but think about the temperature of water floating in the Atlantic Ocean, a drone flying over a rainforest, or measuring the thickness of a glacier. Sonde high in the mountains. The reality is that 90% of the planet has no cell coverage, and the satellite has raised 10 million euros ($11.4 million) in funding to change that.

The company shared the deck with us to take a closer look, and so do we! Here’s the good and the bad of this high-flying spaceship.


We’re looking for more unique pitches to break down, so if you’d like to submit your own, here’s how to do that.


Slides on this floor

The satellite deck consists of 18 slides and is Almost as he was crucified; The company has released some information that goes deeper into how the technology works.

  1. Cover slide
  2. “90% of the world does not have cellular coverage” – problem slide
  3. Group slide
  4. “To connect all NB-IOT devices from space in 5G standard” – solution slide
  5. “Near real-time communication” – value proposition slide
  6. “Standard protocol” – product slide
  7. “Satellite is the number 1 satellite operator” – “Why us?” Slide
  8. Market size slide
  9. Competition slide
  10. Business model slide
  11. “MNOs Engaged and Technical Integrations Underway” – Drag Slide
  12. “Early Adoption Program” – Go to Market Slide
  13. Middle slide
  14. Benefit slide
  15. Process slide
  16. NGO program slide
  17. Slogan slide
  18. Closing the slide

Three things to love

It’s always interesting to see companies trying to make a big impact where they work. Satellite is giving way to incredible possibilities, essentially eliminating the need for infrastructure to enable IoT solutions to operate from anywhere in the world. A clear view of the sky. It’s a story that can be told in many ways, and I’m excited to see how the company approaches things.

A clear view of the opportunity

[Slide 2] Efficient and easy. Image Credits: Satellite

I like a deck that clearly defines the problem it’s solving, especially if it can highlight the benefits of solving that problem. Satellite did that impressively on the second slide – 90% of the world has no cell coverage, and this company promises to change that. There is no investor in the world who cannot see the benefits and financial potential of that.

As a beginner, if you can articulate your problem, your solution, and this beautifully, you’ve got yourself a great springboard to start weaving your narrative for your voice.

“Why us?” This is why…

[Slide 7] Having the right team for the job is an important aspect of pitching. This is hella compelling. Image Credits: Satellite

If you have a reason why someone can’t really solve the problem as well as you can, shout about it. It makes you a very attractive investment target.

One of the biggest questions an investor asks himself is whether a particular company is well positioned to lead the market. In other words: Is there anything about this group or company that gives it an unfair advantage over its competitors? This slide is titled “Value Proposition,” which is a bit confusing. The slide does not describe a value proposition but a competitive advantage. It mentions “the number of contributions to the 3GPP standard” but doesn’t say what it is. That is.. Wikipedia has an answer indicating that this is very useful, but I’d like the company to put context on this slide.

Those caveats: If the contributions to the rankings are directly related to the company’s success, and especially if they show that they’re well-positioned to corner this market, this absolute design disaster and slide word soup can be a really powerful storytelling tool.

By scanning the list of companies that have contributed more and less, there are many big name sellers. Seeing Satellite in the top 25 or higher – ahead of other popular companies – may indicate significant feed in the space.

I wish the company would connect the dots, but if this slide means what I suspect, it covers a separate subsection of the “team” slide (which we’ll discuss in a bit).

As a beginner, what you can learn here is that if you have a problem or a reason that no one else can really solve the problem to the best of your ability, shout it out – it will make you a more attractive investment target. .

A strong social mission

[Slide 14] Having a social mission component helps give investors the warm and fuzzy. Image Credits: Satellite

Some investors have a social responsibility obligation as part of their investment ethos. If your company is aligned with doing good in addition to doing good, that can be beneficial to you. But it’s also true that all investors are human and it never hurts to have a heart-warming side to your story. Satellite stated that once the satellites are operational, there is virtually no marginal cost to provide the service to specific customer groups. In other words: if you want to track rhinos with GPS, you can do it without making any money.

Like I said, this doesn’t matter to all investors, but in this case, you’re creating a winning user. Zero marginal cost means that there is no real downside to the company’s ability to provide services that improve the planet and many potential downsides. In addition to making the world a better place, there are PR opportunities for the company, ESG benefits and secondary benefits. Satellite could have easily not included this in the story, but it makes me happier that they did.

The lesson here is to think about whether you can tell your story in a variety of ways that will appeal to your audience. It never hurts to give an investor a chance to brag about a company he’s invested in doing some good in the world, so if that’s true (and a natural and logical part of the story), why not throw it in? The mix?

For the rest of this teardown, we’ll look at three things that Satellite can improve or do with the full deck.



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