Savannah’s continued winning streak cements its place as the South’s favorite cider. The brand has experienced significant growth in volume, market share and brand equity over the past few years and part of this performance is down to creative excellence in relevant campaigns that offer a crisp and intelligent view of life in South Africa.
The Savannah Brand Team and WPP Liquid team up to receive gold for Jab Jab at Loeries 2022.
“We are very proud of Savannah’s prominence in popular culture. It is a true testament and reflection of a brand that resonates with society,” says Natasha Maharaj, SA Marketing Director at Distel. Sustainable innovation is rooted in a clearly defined brand purpose, requiring strategy and creative input to find the right balance between them. and equity development.”
Since 2019, the Savannah brand has won over 100 different awards in collaboration with their creative agency WPP Gray Liquid and has been recognized locally and internationally by Clios, One Show in NY, D&AD, Little Black Book, Contagious, IDidThat, SAFTAs, SA Comedy Awards, Loeries, Bookmarks, Creative Club, Sunday Times Cool Brand, Kantar Best Popular Ads and many more.
Savannah Cider Brand Group and WPP Group Liquid Receive Gold Lion for Jab Jab Radio at the Cannes Lion Awards in France
In the year In the last few months of 2022, the brand has won eight Laureates, seven Creative Circle Awards, two Marketing Achievement Awards, two Bookmarks, two DSTV Content Creator Awards and two New Gen Awards in South Africa. These Chilled Chilli’s have won several campaigns including: Chakalaka Norris and the legend of Gugu, Jab-Jab vaccine campaign, Twirra Shade project, ‘People from Savannah Cider’ launch and Savannah Virtual Comedy Bar. Notably, Savannah was awarded a Gold and Bronze Lion for its Jab-Jab vaccine campaign at the Oscars of advertising, at the 2022 Cannes Lions International Festival of Creativity in France.
“South Africans are a true inspiration to us because of our superpowers, our ability to laugh in the face of challenges. Our aim is to uplift the country through humour, and we build our brands to have a relevant and authentic purpose in the lives of our consumers. This is what Savannah Premium Cider is all about, our brand promise ‘Siyavanna SA’ ‘, which means “we’ll get SA,” says Myjalina Hansen-Chips, Category Leader: Savannah and RTDs.
Savannah Brand Team and Team Liquid members after winning Gold for Gugu at Laureus
Savannah was voted one of the best liquor brands in the Sunday Times GenNext Survey 2022 and the top RTD in the RTD flavored liquor category in the 2022 African Kasi Star Brands Survey. And, still coming up in October 2022, Savannah is a Sustainable Achievement finalist at Effie South Africa 2022 and has finalists for Twirra Shade and Peoples vs Savannah Cider at the Assegai Awards.
“It’s been very exciting to work with a trusted and relevant brand and brand team. It’s been brave and sleepless nights to break the mold and sometimes it takes courage to co-produce. So far, this recipe has proven to be a success with a lot of love from our most important audience – South Africans.” ” concludes Fran Luckin, Chief Creative Officer, Gray Advertising Africa. “Through our collective efforts, we will continue to exemplify responsible enjoyment as South Africa’s most popular alcohol brand.”
Savanna premium cider, it is dry but you can drink it.
#SiavannaSouth Africa #Be safe
Savannah encourages responsible drinking. Not for people under 18 years of age.
