Should startups join the cloud marketplace? • TechCrunch


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from The future of cloud management to the The cloud is in the era of machine learningour latest Cloud Investor Survey It gave me a lot of food for thought. I was reminded again when I read a new report on cloud marketplaces. These are solidified as a new revenue stream, but is it too early for startups to go that route? Let’s see. – Anna

Where is the money?

The sky is the limit for the cloud market. If Alphabet’s revenue missed expectations in Q3, it wasn’t because of Google Cloud, whose revenue rose 37.64 percent last quarter from $4.990 billion to $6.868 billion. Meanwhile, Microsoft’s “Azure and other cloud services” grew 35 percent.

One of the key factors that makes cloud revenue resilient, even in the hottest macroeconomic context, is the cost of commitment. This creates a tailwind not only for AWS and its competitors, but also for independent software vendors selling in their marketplaces.





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