Few years back, mere star power of a Bollywood actors used to be enough for bringing the audience to the theatres. However, that is not the case today. Post pandemic, several promising movies featuring big mainstream actors have tanked on box office. In a recent conversation with The Indian Express, actress Alia Bhatt shared that in today’s time, success of a project relies heavily on its content.
Alia stated, “What makes a star? It’s the love, but there is also a certain kind of star who will bring in the money at the box office. But that cannot happen now without content, ultimately it’s the power of the content that is pulling the audience to cinemas. Of course, there is a certain larger-than-life experience on the big screen which you cannot replace, but the depth of good content standing the test of time is something people should go for, and do go for. So, the stardom comes from the content you give to the people.”
Alia also stated that salaries of actors should also depend on success of the film. She said, “I agree that stars’ salaries should be balanced out against the budget of the film. But then, I am no one to tell anyone what they should charge, kyunki main toh choti hun…If you ask me if some reassessing in general needs to happen, I’m sure all the producers are thinking that way… Even a star is thinking that way.”
On the work front, Alia will soon be seen headlining her first production venture ‘Darlings’ and apart from that, she’ll share screen with Ranveer Singh in ‘Rocky Aur Rani Ki Prem Kahani’.