Tech companies know they can make money in Hollywood, but here’s why Apple has an advantage


In the year While box-office revenues will increase in 2022, there is more money to sell home/mobile content, says Loop Funds founder Gene Munster He said in a memo. Like technology companies Apple, Inc. APL And Amazon, Inc. AMZNNear free distribution models, you know how to make money in Hollywood.

Munster explains that it’s easy to make money in Hollywood. The Walt Disney Company DIS, Paramount Global b And Warner Bros. Discovery, Inc. WBD. These companies will take an already beloved series, add A-list talent, and release successful movies with more than $100 million in marketing, he said.

Apple in use Apple is in the best position to grow its revenue share from its current 2%, Munster said. The company says it can grow content by generating more than $100 billion in annual operating profit.

“This gives them an advantage in Hollywood development deals and attracting top talent,” said the venture capitalist.

Munster pointed out that Cupertino may be the only streaming service out there when it comes to user interface. By offering or considering ad-supported options with other streaming services, this could be a selling point for Apple TV+, he added.

Munster also noted that Apple’s content spending is supporting its growing roster of talent. The fund manager said that the company is developing its sports broadcasting capabilities.

See also: The state of streaming in 2022: Search for new content, new revenue on Netflix, Disney+ and more

The only downside Munster sees for Apple TV+ is that its library isn’t full enough to compete with the likes. Netflix, Inc. NFLXDisney All and Warner Bros. HBO Max.

“Ultimately, we believe that quality trumps quantity,” Munster said.

Warming up the competition just a little bit: Although streaming services talk about increased competition, Netflix, the biggest performer, will only lose two points of market share in 2022, Munster noted. Apple TV+, HBO Max, Disney+ and Amazon Prime each gained 1 percent market share, he said.

At the end of the June quarter, Netflix’s market share was 21%, compared to 20% for Prime Video, 15% for HBO Max, 14% for Disney+ and 2% for Apple, Munster noted.

“Along with Amazon’s retail store, Disney parks and merchandise, and Apple’s iPhone revenue, streaming is a profitable ancillary business,” Munster said.



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