The fashion brand highlights the new era of Metaverse commerce as the world of color increases online digital spending


NEW YORK, September 22, 2022 /PRNewswire/ — Color Star Technology Co., Ltd. ( Nasdaq: CSCW ) (“Color Star” or the “Company”), an entertainment technology company with a global network that focuses on the application of technology and artificial intelligence in the entertainment industry, recently announced that Asian fashion brand, Unbounded Human , will officially begin selling its clothing on the ColorWorld Metaverse (“Color World”) platform. Focused on oriental style, Unbounded Human not only aspires to expand globally, but also has its eyes on future Color World developments. The fashion brand will become the first of its kind on the platform.

Unbounded Human is dedicated to creating fashion items that balance comfort and luxury with professionalism and design in mind. He wants each item to become a versatile element or even a cultural staple in people’s closets, following and integrating trends to create even newer trends that belong to the oriental aesthetic. As the brand continues to grow, its focus is now on the era of metaverse commerce. At the heart of this collaboration with Color Star is Color World, a metaverse platform featuring artificial intelligence and celebrity entertainment that has more than one million users worldwide. For businesses, this means that Color World will bring its own traffic to them. Nowadays, the phrase “traffic is king” is even more crucial to making a profit, and it happens that Color Star’s metaverse platform can provide the traffic. It is imperative for offline brands that want to seize the opportunity in the ever-changing landscape of digital commerce to find themselves a platform with high traffic and popularity.

The collaboration deal was previously agreed upon, and the Color Star team has since designed and built the fashion brand a headquarters in the metaverse ready with product launches. The new era of metaverse commerce will bring new developments to Unbounded Human. Meanwhile, Color World will help by promoting brands on the platform and creating a large market space for brands and enterprises.

Farhan QadirCEO of Color Star, said: “Metaverse is the inevitable development direction for digital commerce. Our metaverse platform is not only an entertainment technology platform, but also a platform that can bring profit to enterprises, and it is very important to generate value after allows us to grow even more. Metaverse Commerce will always rely on user traffic, so we will continue to improve the variety and innovation of software features for the benefit of companies and users. We will continue to collect feedback to improved User Experience. The era of metaverse commerce has arrived and what we want to do is make users want to spend more time in Color World. New business partners are always welcome, you can contact Color Star by email if you are interested in doing so.”

About Color Star Technology Co., Ltd.

Color Star Technology Co., Ltd. (Nasdaq: CSCW) is an entertainment and education company that provides online entertainment shows and online music education services. Its business operations are conducted through its wholly owned subsidiaries, Color China Entertainment Ltd. and CACM Group NY, Inc. The company’s online education is offered through its Color World music and entertainment education platform. More information about the Company can be found at www.colorstarinternational.com.

Forward-looking statement

This press release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements about future plans, objectives, goals, strategies, events or performance, and underlying assumptions and other statements that are different from statements of historical fact. When the Company uses words such as “may,” “will,” “aim,” “should,” “believe,” “expect,” “anticipate,” “project,” “estimate” or similar expressions that do not deal only with historical matters, it is making forward-looking statements. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that could cause actual results to differ materially from the Company’s expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks, including, but not limited to, the following: the Company’s goals and strategies; the future development of the company’s business, including the development of the metaverse project; product and service request and acceptance; changes in technology; economic conditions; the growth of the international education and training services market where CSCW conducts its business; reputation and branding; the impact of competition and prices; government regulations; fluctuations in general economic and business conditions and assumptions based on or related to any of the above and other risks contained in reports filed by the Company with the Securities and Exchange Commission. For these reasons, among others, investors are cautioned not to place undue reliance on any forward-looking statements in this press release. Additional factors are discussed in the Company’s filings with the US Securities and Exchange Commission, which are available for review at www.sec.gov. The Company does not undertake to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof, except as required by applicable laws, regulations or rules.

SOURCE Color Star Technology Co., Ltd.



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