After a hiatus due to the Covid-19 pandemic, Kedah Fashion Week (KFW) is back to highlight Southeast Asia’s diverse and innovative fashion scene.
The fashion showcase held at Aman Central in Alor Setar featured 12 prominent brands, 16 renowned designers and eight revolutionary local designers.
Celebrity Natasha Hudson played host as the fashion week kicked off with a showcase of local designers’ work at 3pm, followed by a runway show of the centre’s tenants at 5pm.
Among the participating lifestyle brands were Icahfa, Qaira Hijab, Fana Couture, HLA, Parkson, Nuwav, Teva, Birkenstock, Studio, Steve Madden, Swarovski and Sembonia.
A total of 31 runway shows in apparel, including sportswear, were held at the three-day event.
Shoes and jewelry were also featured.
The talent line-up included renowned designers Hirankrit Pattaraboriboonkul from Thailand and Edwin Ao from the Philippines.
Among the rising names who unveiled their collections were Eugene Chow (Ntrovert), Hooi Ho Mun (Homun Hooi), Jeremy Wong Zi Jin (Jer), Liew Hui Ying (Lhy), Liren (Liren), Shih Jia Wen (Cappusee) , Shawn Wong (SH WN) and Tan Wan Yee (Thewomanofyee).
The event was enlivened by interesting exchanges of ideas among the fascinating attendees.
They included VIP guests, media partners, sponsors, famous models and fashion influencers.
Among the VIP guests were Miss Global International 2022 Sandra Lim, popular singer Iday and Kedahan celebrity Rozita Che Wan.
The audience and shoppers also enjoyed exciting performances by guest artistes.
They were serenaded by Anugerah Juara Lagu 36 (AJL) singers Marsha Milan Londoh at the fashion show gala night and Khai Bahar at the Men’s Night, while AJL31 vocalist Dayang NurFaizah performed at the grand finale.
The event ended with a special tribute to fashion icon “Fashion Icon of KFW22” Eric Choong for his 33 years in the industry.
Belleview Group managing director Datuk Sonny Ho told a press conference earlier that the event would inspire the fashion industry in the region.
Apart from hosting the fashion week, Aman Central held the ‘Your Bullet Train to KFW22’ competition in partnership with Sony Pictures Malaysia. Winners must enjoy not only KFW 2022 but also the movie Bullet Train.
Among the sponsors of the event were Golden Screen Cinemas, Sony Pictures Malaysia, BMW Lee Motors, Star City Hotel, Bt Haus Retreat, Visual Art Deco, Clover Makeup and Beauty Academy, Peak Fitness, Himalaya, Medi Beaute, Cafe Diem, 105° C Coffeehaus , Kafe Moara, Zoomix, Barbara Flower Shop, Ecobrown’s and Sembonia.
For details, log on to www.amancentral.com.my or visit Aman Central’s social media pages.
