Nolcha Shows, now in its 14th year, will produce the two-day edition of NYFW Web3 on the 69th floor of the iconic 3 World Trade Center on September 13 and 14, 2022.
Nolcha Shows is where the fashion and Web3 communities come together in real life to share knowledge, experiences and insights. Creators, investors, founders and industry leaders connect through education, entertainment and networking opportunities that foster collaboration towards building the future.
Building on their successful Web3 event series during NFT.NYC, Art Basel, Bitcoin Conference, Consensus, and Off-licence, Nolcha Shows is returning to its roots and elevating the concept of NYFW.
The pioneering independent fashion brand will continue to serve as a platform to advance Web3 culture. The multi-day event will combine an NFT gallery, Web3 panel discussions and runway shows.
Web3 and its technology will enable unprecedented consumer experiences.
Program for September 13
The highlight of the first day focuses on showcasing AR in fashion.
ChainGuardians will feature a Phygital Meta Street Wear collection that is inspired by ChainGuardians Super Heroes, featuring virtual immersion technology that allows users to wear the outfits in the real world and in avatars in the Metaverse.
OhZone will bring Metaverse fashion to life through patented 3DReal technology that automates the transformation of physical clothing into virtually stunning Metaverse-ready NFT gear.
The program for September 14
The second day will consist of a series of online panel discussions that will highlight various aspects of Web3 and its impact on the fashion industry. Panel topics include:
- Women-Led Investment and Innovation Presented by Bad Bitch Empire: Women’s innovation and investment opportunities in Web3 and beyond, presented by Bad Bitch Empire and hosted by CEO Lisa Carmen Wang, along with special guests.
- Metaverse Economy Fashion, presented by Landvault and moderated by Ornella Hernadez, Web3 and NFT reporter at Blockworks. Panelists include LandVault CEO Sam Huber, Reed Smith partner Nick Breen, LandVault director John Kraski and Space Runners director of strategy Josh Ramjit.
- Luxury in the Metaverse, presented by Galaxy. Panelists include Andrew Isaacs, managing director of investment banking at Galaxy, and special guests.
- The Next Web, presented by Vatom. Panelists include Web3 Brand Activation Strategist Paula Marie Kilgarriff, Vatom Chief Marketing Officer Brian Wallace m and Cult & Rain Founder George Yang.
- The Community is the New Fashion Culture, presented by The Fashion DAO. Panelists include Echo Mah Creative Director at Tiffany & Co., Web3 digital luxury Matthew Pandolfe Web3 Digital Luxury Expert and Nico Fara CEO at Metaverse Chief Officer.
On-site Web3 activations
ChainGuardians will offer attendees two consumer experiences. The first will be a virtual reality area where attendees can immerse themselves in a 3D digital fashion world to experience select items in the ChainGuardians Meta Street Wear line. An additional space will feature an augmented reality area that will allow attendees to interact with digital models wearing ChainGuardians gear.
Perfect Corp, the leading AI and AR beauty and fashion technology provider, will offer fans an interactive runway beauty experience within the YouCam Makeup app, allowing fashion fans to immerse themselves in the glamor of New York Fashion Week virtually experiencing the beauty and fashion looks presented on the Nolcha runway through their smartphones.
NFT artist Talia Zoref, a Forbes 30 Under 30 fashion illustrator, will sketch her illustration on site while showcasing digital wearables from her NFT Eyes of Fashion collection, whose mission is to bring more involvement in the world of fashion, uplifting strong women artists and empowering women through education.
In partnership with HeyLayer, participants will be able to claim a Multipass Proof of Participation NFT with unlockable content to be revealed at a later date.
Partners and sponsors include Saratoga, Vatom, LandVault, ChainGuardians, Hanjan, Chief Metaverse Officer, WHIM, AOFM Pro, Unite, Perfect Corp, PowerStation Studios, InstaSleep, Wear The Future L8, Holistic Spirits and TradeZing.
About Nolcha Shows NYFW Web3 edition
Nolcha Shows is a collection of award-winning premier experiential events. Over the past 14 years, Nolcha Shows have become a discovery platform, promoting the latest, innovative brands, connecting and building communities in the dynamic lifestyle fashion and technology-driven Web3 industries.
The series of curated events takes place during New York Fashion Week, NFT.NYC, Consensus, Art Basel and Bitcoin Miami.
CONTACT
Jennifer Adriana LaDelfa
