The new 79th Street showroom features affordable luxury fashion, jewelry and art


Studio 79 is currently in the soft opening phase. You can find it at 224 West 79th Street.

Studio 79 is the Upper West Side’s newest shopping destination, located on the second floor of 224 West 79th Street between Broadway and Amsterdam (right above Irving Farm). Here, accessible luxury brand Affordable Chic and artisanal jewelry company Virve Jewelry will present stunning wares for New York City women.

Studio 79

Affordable Chic (@affordablechicnyc) is a New York City-based modern luxury brand founded by women, for women. Carefully curated and beautifully made, Affordable Chic is committed to selling high-quality, stylish clothing for under $100, always.

Virve Jewelry (@virve_jewelry) is a New York based design company featuring original designs and handmade, locally made jewelry. Each unique piece has its own story – a political message or a personal resonance. All pieces are customizable and can be set to best suit you and your personal style.

In addition to showcasing beautiful products, Studio 79 will host exclusive artistic and cultural events. Browse beautiful fashion and jewelry pieces and receive complimentary personal styling services while listening to a concert on the space’s grand piano. Take in local artists on display while sipping on an antique Chesterfield couch surrounded by Studio 79’s high ceilings and luxurious decor.

Whether you stop by Studio 79 in the morning, afternoon, or evening, you’re sure to leave feeling refreshed, inspired, and of course, just a little more stylish.

Studio 79 is currently open daily from 09:00 to 18:00

marialuisa garito and virve deutsch

Virve Deutsch, founder of Virve Jewelry (left) and Marialuisa Garito, founder of Affordable Chic, on the front steps of their new studio.

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