PASAY, Philippines, September 13, 2022 /PRNewswire/ — SM Store saw a resurgence in its fashion department, fueled by the return of crowds to stores and malls with the lifting of community restrictions.
Dhinno S. Tiu, SM Store’s Executive Vice President for Sales Operations and Support said that SM Store’s fashion categories which include clothes, shoes, bagaccessories and beauty, ended the second quarter on a high note, reaching 95% of pre-pandemic sales.
Sustainable choices through SM Green Finds
Workwear at the SM Store
Bicycle accessories at the SM Store
“The fashion resurgence has been fueled by more vigorous spending as the economy reopens. To meet this vibrant demand, we ensure we offer relevant and up-to-date merchandise and constantly innovate to address the ever-changing needs of the Filipino shopper.” said Mr. Tiu.
Trends that have emerged over the years under a pandemic have leaned towards comfortable loungewear coupled with active wardrobe choices as people choose to ride their bikes to work during lockdowns. Children also need a much-needed wardrobe change that comes with a two-year growth spurt. And as face-to-face lessons resumed, there was also an increase in demand for essential school items such as shirts, uniforms, shoes, bags and stationery.
With the new generation in mind, the SM Store developed a ‘Tee Bar,that shows a selection of t-shirts with quirky and creative designs. The demographic known for its quick and tech-savvy grasp can also enjoy the variety of gadget categories, from headphones to game consoles, sure to help a distance learning class or a piece of upgraded equipment for the next gaming session.
Hailing the changing trends amid shopping revival, SM Retail reported an 18% increase in its revenue to PHP 163.7 billion in the first half of 2022. SM Retail’s net income also increased by 91% in 7.0 billion PHP due to optimized cost efficiency in all retail formats.
Considering its impact on the environment, SM Retail pioneered the SM Green Finds initiative. As part of the company’s advocacy for responsibly produced products, the program aims to provide sustainable options for consumers by showcasing local artisans and producers. These products are marked with a Green Finds badge at your favorite SM Store.
SM continues to adapt and evolve to provide customers with the best, most comprehensive and diverse offerings to serve wherever and however they want to shop.
SOURCE SM Investments Corporation
