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Melina Palmer is the founder and CEO of Brainy Business, a provider of behavioral economics to businesses worldwide. Her podcast, Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and serves as a resource for teaching applied behavioral economics to many universities and businesses. She teaches applied behavioral economics at Texas A&M’s Human Behavior Laboratory and writes a column about behavioral economics for Inc magazine. Her first book, What your customer wants and can’t tell youIt was published in May 2021 and was a finalist in two categories at the International Book Awards. Her second book, What your employees need and can’t tell you.It’s out now! Learn more at thebrainybusiness.com.
Tonight’s show is all about digging into your customers and finding out more about why they buy. If you’re looking for ways to build deeper relationships with your target customers, you’re in the right place because we’re talking about behavioral economics.
“What I do is help people see how you can take those common rules and then apply them in a way that makes them more likely to be successful, so that people vote for you and feel good about those decisions. – Melina Palmer
Listen to the podcast below:
This week on the SmallBizChat podcast:
- How Melina got started in behavioral economics.
- Why decision making is like riding an elephant.
- B2B vs B2C buyers.
- Understanding our habits and the way the mind makes decisions.
- It’s not about the cookie.
- Price secrets of your brand or product.
- One word that increases sales by 33 percent.
- Top 5 mistakes small businesses make when writing copy or creating ads.
Resources cited:
Meet Melina Palmer:
Get more!
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