Tik Tok has managed to get on the same page wherever it deals with regulation, antitrust and other controversies in the industry.
driving news; While TikTok had no official presence at the Code conference, the Chinese company spoke at the tech giant’s annual gathering this week — a rally that served as a poll for tech executives, analysts and some government officials.
Why is it important?: As other giants slow down, the social app for short videos has emerged as a target for Silicon Valley giants losing users and Beltway insiders who fear the company’s ties to Beijing could harm national security.
Be smartIt’s not what TikTok is doing today that really worries people, but rather the millions of users, most of them young, and the powerful algorithm that seems perfectly tuned to reach their hearts and minds.
- The fantasy scenario assumes that China will actively spread misinformation, sow discord, or otherwise exploit the world of users that TikTok has come to know so well.
in code, Google CEO Sundar Pichai cited TikTok as both a Google-owned YouTube rival and proof that competition is alive and well.
“The thing about technology is, competition doesn’t come out of nowhere,” Pichai said. None of us were talking about Tik Tok three years ago.
What they say: “So far there have been two main themes” in code, author and podcast host Scott Galloway told the conference audience: “The first is tick, the second is talk.”
- Galloway, who took every opportunity to call out the dangers of TikTok, was the sharpest critic in calling for it to be banned, but others were happy to join in.
Snap CEO Evan Spiegel Chinese parent ByteDance offered a very detailed look at TikTok’s growth, citing the huge amount of money they spent meeting creators and customers to turn a little-known app into a global phenomenon.
- “No startup can invest billions and billions and billions of dollars in consumer acquisition around the world,” Spiegel said. “It wasn’t a creatively driven strategy.”
Senator Amy Klobuchar (D-Minn.), whose antitrust bill specifically targets big tech companies that have previously been shy about suing TikTok, said her proposed antitrust bill would cover TikTok if the company gets big.
Only Apple CEO Tim Cook He refrained from prosecuting the company. “I’m not a TikTok expert,” he told the crowd.
