Understanding your ideal customer – the key to running a successful influencer campaign


Running influencer campaigns for consumer brands or retail clients, understanding the ideal customer or buyer profiles of the brands we work with is a critical part of running an influencer campaign with tangible impact and measurable results for our clients.

“Sitting down with our clients to define what their ideal customers look like is the jumping off point for not only matching the right content creator with the brand, but also making sure the campaign message is trusted by both the brand and the content creator’s audience,” says Hustle Media Owner Cindy Lauff.

Understanding your ideal customer - the key to running a successful influencer campaign

A little lost on how to lock in your brand’s ideal customer and align it with the right influencer? We’ll share a few key questions to point you in the right direction.

Understanding your ideal customer - the key to running a successful influencer campaign
Understanding your ideal customer - the key to running a successful influencer campaign

We like to give credit where credit is due!

Our current Content Creator Breakdown is Marlize de Klerk. A style consultant, lifestyle connoisseur and consummate professional. We are currently working with Marilyz on the #TygervalleyFinds campaign with the Mustard Seed relationship marketing concept. A no-nonsense campaign hits on a good strategy, knowing your target audience and aligning your chosen influencer with both your strategy and your audience.

The festive season is approaching faster than we’d like! Looking to add influencers to your campaign? Connect and let’s create something wonderful together.

I look forward to hearing from you!

Cindy

Understanding your ideal customer - the key to running a successful influencer campaign

To learn more about our services:
https://hustlemediasa.co.za



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