Vancouver tech company Unbounce has laid off 47 employees

A Vancouver-based tech company has announced it is laying off 47 employees as the tech industry as a whole struggles.

With Wednesday’s layoffs, Canadian software company Unbounce cut its workforce by nearly 20 percent.

“For a close-knit team like ours, this news is especially hard — the people who are leaving today are not just teammates, but friends,” CEO Felicia Bochicchio said in a post on LinkedIn’s website announcing the job losses.

She said the decision was necessary “given the current economic situation.”

Unbounce creates landing pages for websites that ask web visitors for contact information to share content such as an e-book.

Founded over a decade ago in Vancouver, the company uses artificial intelligence and machine learning to learn which landing pages perform better than others.

Those working in the tech industry were quick to respond to the news on Twitter, citing several other cuts in the sector, including Thinkific, Shopify, Clearco and Article.

Unbounce’s official Twitter account asked people to share a list of “highly talented team members” affected by layoffs in hopes of finding new job opportunities.

“Please reach out directly if you are looking for specific skill sets,” Bochicchio wrote in her LinkedIn post. “I will do everything I can to open up the network to help our people find their next great opportunity.”

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