A leading print industry market research firm has predicted a strong year for large print output in the South African market, despite high inflation, a weak exchange rate and uncertainty surrounding the global Covid-19 pandemic continuing to weigh on the economy. Epidemic.
The exact final figures for the large-format printer market for 2021 will not be published until the middle of the first quarter of 2022, but the estimates give a reasonably accurate overview of the state of the market and how the year will perform. For clarity, large-format includes all sizes larger than 64 inches or 150 cm.
Currently, there are 24 companies in the South African market that are engaged in the supply of large printers and the forecast will see the sales of all these companies until they reach those figures based on the actual models installed each month. The end of the year.
A firm’s expected lead of more than 25 units from its nearest competitor is net of all suppliers. Local large format printer brand AM.CO.ZA is expected to lead the competition with a total of 153 printers installed in the local market.
As expected, many of the printers are supplied and installed by major international printer manufacturers. However, looking at the overall sales numbers, it is clear that more and more companies are looking for suppliers that fall outside of the big five manufacturers. The main reason for this is cost. Due to global travel and transportation restrictions, supply comes from faulty supply chains. However, customers demand industry-standard productivity, ease of use and affordability.
While price and availability are clearly important factors, they are not the only factors on which domestic customers base their purchasing decisions. Other factors include readily available technical support and assistance, constant supply of consumables and added value after sales support. These are the areas where AM.CO.ZA excels. Employee operational training is a standard in the industry, but additional training is often required as this is usually a charge with most suppliers. AM.CO.ZA provides all its customers with simple, easy-to-use and accessible training videos that expand on the initial training and extend to tips and tricks on how to increase the use of the machine after the operators have achieved a high level of expertise.
As an added value, customers who purchase printers get free access to a complete library of designs for one year, which they can monetize while gaining experience and expertise in using the printers they purchase. .
Another service provided by AM.CO.ZA is the availability of free updates for software and hardware. This ensures that customers consistently achieve the highest level of productivity and, therefore, profitability when using the equipment purchased from the company.
An example of this came in the form of an upgrade released this year that allows printers to switch from standard inks to premium UV hybrid inks, developed with a leading ink manufacturer in the domestic market. This gives customers the ability to expand their product offering using a single color set that can be used for both flexible surfaces and rigid surfaces.
The paints are designed to provide the best of both worlds, adding flexibility to wear-resistance on flexible surfaces as well as durability and adhesion on hard surfaces. Additionally, the new range of inks require no pre-treatment or primer on most substrates, resulting in cost-savings for the customer to increase the profitability of each job or lower the cost of these inks. – Effective and attractive to key customers.
These colors are an example of how AM.CO.ZA empowers its customers to be profitable and continue to use the printers they purchase from the company. It is this unique approach that has helped AM.CO.ZA become the leading brand in the large print market, with many customers purchasing a second or even third volume.
Eric Yin, managing director of AM.CO.ZA brand company and founder of Advanced Machinery, said the printers have boosted their reputation in the local market. He added, ‘Our philosophy of supporting our customers and providing additional services has enabled them to become profitable companies, employing more people and increasing their production capacity, which has made them come back to us.”
About FastCOLOUR Large Format Printer:
The AM.CO.ZA brand has been in the large format printer market since 2015. The new FastCOLOUR ONE printer is available in the SA market since October, 2019. FastCOLOUR One Printer is a hybrid printer with multiple functions. It does both roll printing and flat printing. For more information on FastCOLOUR large format printers, visit http://LargeFormatPrinter.co.za/
About Advanced Machinery (Pty) Ltd:
The parent company of the AM.CO.ZA brand, a leading provider of CNC cutting and large-scale printing solutions aimed primarily at industrial applications, with the aim of maximizing our customers’ productivity, efficiency and profitability. Our products are designed to provide maximum productivity to meet the needs of customers who require continuous production, from the small office home office market to a wide range of industrial applications. We believe in providing complete solutions. This means that all ancillary equipment is provided as part of a total solution so that our customers know what they are getting and how much they are paying. Please visit https://am.co.za/ for more products we sell.
