Golf – The 150th Open Championship – The Old Course, St Andrews, Scotland, Britain – July 15, 2022. American Tiger Woods acknowledges his fans after teeing off on the 18th and completing his second round.REUTERS/Russell Cheyne
Aug 23, 2010 Tiger Woods and Rory McIlroy announced Tuesday that TMRW Sports is a company that aims to use technology to develop a younger golf audience.
The company will be called “Tomorrow Sports,” and Mike McCarley, who served as NBC Sports’ president, golf and global strategy, will serve as CEO, the three co-founders said in a joint statement.
“So many athletes, entertainers and people I meet from all walks of life share our passion for sport but also our desire to build a better future for the next generation.
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15-time major champion Woods said.
“Together, we can use technology to bring new approaches to the sports we love.”
The announcement followed a report by Golfweek on Sunday that Woods and McIlroy, the game’s biggest stars, were spearheading a new venture in which top golfers would compete on a non-green grass stadium site in partnership with the PGA Tour.
The Saudi Arabian-funded LIV Golf Series comes amid the PGA Tour’s ongoing battle to grow and expand its presence, which has lured players away from the US-based circuit for staggering sums of money.
Along with Woods, McIlroy and McCarley, former NBC Sports chairman Dick Ebersole, executive producer of major events such as the Olympics and the Super Bowl, was announced as the first investor in TMRW Sports.
Additional partners and investors, as well as early projects in the TMRW Sports pipeline, will be announced soon, according to the news release.
“Together with Tiger, Mike and other TMRW sports partners, we can shape the way media and technology can improve the sporting experience,” said four-time champion and world number four McIlroy.
“In a world where technology gives us so many options to use our time, we want to make sports accessible to as many people as possible.”
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Reporting by Frank Pinge in Toronto, Editing by Pritha Sarkar
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