Helpful services People from creative ventures – Maven to Bounty to Substack to Patreon to Canva – have been expanding and growing in recent years.
The rise of creative-focused startups was not sudden; Instead, a global trend toward more accessible software for many different creative fields has been fueled by a Covid-induced economic shift and gains in the amount of time the average person spends in the next quarter. Advertising costs have also gone up. A confluence of factors led to a busy 2020 and continuing into 2021 with an increase in creator-focused startup activity.
However, recent data suggests that startups in the innovator-focused market are raising smaller rounds of capital, limiting overall investment in the technology sector.
what’s going on?
The slowing epidemic is likely contributing to a slowdown in funding for innovative startups. After all, with people out in the world, products and services that focus on things IRL are probably more in vogue than what we create or use at home. But there is more to the game.
