SOUTHAMPTON, NY–(BUSINESS WIRE)–Perfect Corp., a leading provider of artificial intelligence (AI) and augmented reality (AR) fashion and beauty technology solutions, and developer of the award-winning YouCam Makeup app, joins Hamptons Fashion Week for an experience unique runway beauty, bringing trending makeup looks from the Hamptons Runway fashion show to life through virtual AR and AI trial technology in the YouCam Makeup app. The exclusive collection of designer runway styles features looks from Nicole Miller, Cesar Galindo and the BOLD Swim runways, allowing fans to experiment with gorgeous makeup looks that compliment their favorite designers’ fashion styles on the runway.
An Interactive AR Fashion Experience at Hamptons Fashion Week
This unique partnership between Perfect Corp. and Hamptons Fashion Week brings fashion and beauty fans one step closer to runway fashion styles, inviting them to experience their looks through an immersive virtual trial. Featured runway styles available for virtual try-on in the YouCam Makeup app include a dramatic winged liner from stylist Nicole Miller, in celebration of the brands 40th anniversary; an elegant soft shimmer shade by Cesar Galindo; and a statement red lip from BOLD Swim, all created using products from Grande Cosmetics backstage.
Creating immersive brand moments with AR and AI – Technology powered solutions for beauty and fashion
“We are thrilled to team up with Hamptons Fashion Week to further elevate the runway beauty experience by allowing fans to immerse themselves deeper into the glamor of fashion week through interactive AR rehearsals,” said Alice Chang, founder and CEO of Perfect Corp. “It’s so exciting to bring the fashion looks of celebrity designers like Nicole Miller, Cesar Galindo and BOLD Swim closer to fans and let them immerse themselves and experiment with fashion styles like never before.”
“We are so excited to have Perfect Corp partner with us to bring digital beauty to life,” says Hamptons Fashion Week Founder Dee Rivera.
Your first seat at Hamptons Fashion Week
Hamptons Fashion Week kicks off Friday, August 5th through Sunday, August 7th, with the highly anticipated fashion show and Fashion Icon Award taking place on Saturday, August 6th at the South Hampton Art Center from 12:00 p.m. – 9 p.m. ET. Perfect Corp. will be on-site, inviting fans to experience the virtual look first-hand as they make their runway debut. Fans at home can also get in on the glamor of Hamptons Fashion Week by trying virtual AR beauty looks on the free YouCam Makeup app.
Follow the link to download the YouCam Makeup app and experience the Hamptons Fashion Week runway collection: https://youmakeup.page.link/HamptonsFW2022
About Perfect Corp.
Perfect Corp. is the leading SaaS AI and AR provider of beauty and fashion technology solutions, dedicated to transforming shopping experiences by empowering brands to embrace the digital-first world. Partnering with the biggest names in the industry, Perfect Corp.’s suite of enterprise solutions. delivers synergistic, technology-driven experiences that facilitate sustainable, ultra-personalized and engaging shopping journeys, and equips brands with the next generation of consumer goods. Perfect Corp. offers a complementary set of mobile apps, including YouCam Makeup and YouCam Perfect, to provide a consumer platform to try new products hands-on, perform skin diagnoses, edit photos and share experiences with the YouCam Community. To learn more, please visit PerfectCorp.com.