160over90 has landed his first job for DKNY since he started working with the brand earlier this year. The campaign launches globally, extending across social media, OOH and in-store.
‘Today I Feel’ supports the iconic brand’s mission to create an emotional connection with the youth of tomorrow through self-expression and fashion.
160/90 and DKNY leveraged the power of the Endeavor network to engage four unique influencers: Quannah and Miles were curated and booked through IMG Models, photography and video were sourced through Art + Commerce, and on-set styling was handled by The Wall Group.
Each individual featured in the campaign has very different personalities and styles, displaying a wide range of emotions within the campaign. Quannah, for example, is known for highlighting indigenous cultures and is fast becoming a fashion icon. Julia Cumming, lead singer of the band Sunflower Bean, brought a raw intensity that reflects the energy of the city. Yendry gave us spiritual life and Miles revealed everything from brains to pure athleticism.
About Talent
Miles Chamley-Watson – a British-born American who moved to NYC when he was 10, Miles is a right-handed foil fencer who has a long list of accolades, including being an Olympic bronze medalist, and is mixing his risk taking fence mentality into his track style. (Instagram handle: @fencer)
Yendry Fiorentino – born in the Dominican Republic and raised in Italy, Yendry is a Latin singer and songwriter who was featured in a Billboard article earlier this year as a Latin artist on the rise, and her fashion style is a reflection of her music stemming from her life experiences. (Instagram handle: @yendry)
Julia Cumming – raised in NYC’s East Village, Julia is not only the vocalist and bassist of the Brooklyn-based band Sunflower Bean, but she is also a political activist who models in various global fashion campaigns. (Instagram handle: @juliacumming)
Quannah Chasinghorse – after appearing on Teen Vogue’s 2020 Top 21 Under 21 list and attending the Met Gala earlier this year, Quannah has a long list of accomplishments, including being a fourth-generation conservationist for the Arctic National Wildlife Refuge and at the age of 17, after sitting on the Gwich’in International Youth Council. (Instagram handle: @quannah.rose)
