The ketchup drop is now an ‘iconic fashion statement’

Like a scene from Zoolander, a model strides along an urban street, her vintage style intact but for a red stain from her left shoulder—it’s tomato sauce, and it’s there on purpose.

Is 2.0 Abandoned? No, it’s Heinz.

According to UK tabloid Daily Mail, the UK spice brand – and bean – has teamed up with US fashion resale brand Thread Up to sell the idea of ​​spotted clothing as a fashion statement, rather than just behaviour. weak on the table.

The pair launched a “fashion collection” featuring 157 pieces of second-hand clothing, including haute couture and streetwear, each “stained” with a dollop of red sauce, to celebrate the iconic status of the spill of tea in something you paid a lot for. the money for.

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“We saw an opportunity to look at the stain we left on the clothes as another iconic symbol of the brand and to change the narrative from a stain to a statement,” Heinz spokeswoman Alyssa Cicero told the Mail.

The clothes are on sale through Thread Up, and included favorite tops from designers such as Hilfiger, Gucci and Michael Kors, as well as an off-white dress from Yves Saint Laurent.

Fast fashion – low-quality, high-volume clothes sold at cut-price prices – was labeled “evil and immoral” by Kiwi designer Kate Sylvester last year.

According to Thred Up, buying second hand can offset the ecological impact of the fast fashion industry to the tune of 454,000 tonnes of CO2e each year.

So would you rock an eco-stained top?