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We have seen experiments Previously collecting all cards (credit, debit, loyalty, etc.), but Carte Blanche said he kept the idea fresh and secured half a mil worth of angel investments with a very nice deck. The company gets a few parts of the slide deck that we rarely see done so well, so that’s incredibly refreshing. Let’s dive right in!
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Slides on this floor
The card blanche deck consists of only 12 sliders and the team tells us that it is perfectly positioned without any modifications.
- Cover slide
- Problem slide
- Market size slide
- The solution slider
- Product slide
- “How it works” slide
- Competition slide
- Revenue model slide
- Market opportunity slide
- “Next steps” – question slide
- “Your entire wallet in one card” – Value Prop Slide
- “Complete cost analysis in one place” – summary slide
Three things to love
Graphic designers at carte blanche deserve a raise; This is one of the best designs I’ve seen in a hot minute. Let’s take a look at the highlights:
Well, that’s enough of a market.
[Slide 3] There is indeed a large market size… Image credits: Card Blanch
I don’t think anyone can argue with the number of cards in circulation and use in the US, and maybe “what market are we moving into?” I would have liked to have seen more of that. Sort of a presentation, but as far as market size slides go, that’s hard to argue with.
Store cards, loyalty cards, credit cards – all have different benefits (otherwise, the average American doesn’t always carry six cards). I love how this slide presents the data simply and cleanly. And the “text flows behind the person” design is a very nice touch.
If your market is huge and clear, you can get away with a market slide like this. One thing, though, is that this is probably a very mature and rather sophisticated market. I doubt there is. lot of More growth in this industry. That means you have to provide a great customer benefit to really show up. Can Card Blanc destroy that?
Amazing “Ask” slide
[Slide 10] This is a good “ask” slide. In fact, it’s so good that we’ve added it to our article that focuses on that slide. Image credits: Card Blanch
OK, this isn’t quite as crammed as the “Ask” slide, but at least it has a certain amount of money to raise, and a number of goals to address in the next part of the company’s existence. .
I wish the slide used SMART – specific, measurable, attainable, relevant and time-based – goals. This list is great, but none of the milestones are particularly measurable (product development is never done, go-to-market is never done, “aggressive” means nothing but a number, etc.) or has a specific deadline. It is attached. Still – it’s rare to see slides this good, so I thought I’d give it a shot anyway.
Very easy to understand
[Slide 11] A really good product-oriented story. Image credits: Card Blanch
If your investors are going through your deck to see if you’re trying to scam them, that’s not the first impression.
What masters of carte blanche is telling the story with design teases. The full story of how the product works – paying with the right card at the right place to maximize card benefits – is accompanied by four beautiful screenshots. (Slide 12 covers the rest.)
It’s a great storytelling tool because the founders can vote on how it works. Or will do job?
This is a puzzle on the deck of the pitch: nowhere in the deck is it stated that this is actually done and how much teasing and good ideas it is. That’s not a common thing to be clear about in the pre-seed/angel stage, but in a world where investors are trying to ascertain how much risk there is in a startup, it’s important to include the improvements made so far.
For the remainder of this tear, we’ll look at three things with the full pitch floor that Card Blanc could improve or do.
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