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Tap over to your Instagram discovery page and you’ll find a carefully curated selection of images just for you – whipped butter, sun-soaked Scandinavian interiors and snoozing kitties all feature prominently in mine. Talia Loubaton, e Parisian founder and designer of Liberal also relies on the platform as a way to discover interesting fashion designers and new luxury brands. Whether it’s tapping into a brand’s page, or simply a friend or favorite influencerlatest OOTD, there’s no better way to keep up with what’s next for French women like Jeanne Damas and Anne-Laure Mais, even when she’s in London, her current home base.
These days, Loubaton finds himself drawn to two seemingly paradoxical French-style aesthetics. “I love gender fluidity, and also women embracing their femininity even more in a very strong and confident way,” she says. The freedom to explore multiple aspects of your personal style while still embracing it Parisian ease of wear is a fine balance that is easily achieved, even for those who may not be fashion industry insiders.
Loubaton will show her collection IN Paris for the first time this season. “It’s going to be such a huge achievement for me and my brand,” she says. But, apart from big French fashion houses like Louis Vuitton, Chanel, Dior, Hermit’ss, Celine and Yves Saint Laurent, or the most popular French clothing brands such as Sandro, Maje, Zadig & Voltaire, Isabel Marant, S.Itzane, Claudie Pierlot and Ba&sh, which are emerging labels that have the potential for it rises in 2023? Below are five high-quality, Parisian-approved brands to put on your radar.
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Flattered
This Stockholm-based label, which was originally launched in 2013, is a French girl and a favorite of the fashion world for her minimalist, elevated looks in “It” silhouettes. Shop the label if you too are looking for boots or even clogs that will take your outfit from casual to cool. Add a trench coat, blazer from Frankie Shop, or leather jacket and a Saint James breton jacket.
Liberal
Loubaton’s own brand specializes in jackets and tailoring, taking inspiration from both Paris and India. The pieces are cool and chic but, as with many high-end French fashion brands, can easily be styled with a pair of Veja sneakers and a T-shirt while still feeling special.
Talia Byre
“I’m currently obsessed with Talia Byre and it’s not just because we share the same name,” says Loubaton of the London-based brand. “We also both graduated from the same master’s at Central Saint Martins. I just can’t get over how amazing the knitwear she designs and the colors she uses are – it’s definitely a good brand for me.”
Tiphaine Guiran
Digital creator Tiffany Guiran lives in Provence, France where she makes clothes and jewelry (she also sells vintage finds). Pieces are often made to order, so you know when you’re choosing something that’s been chosen just for you.
Fan
First launched in 2020, Parisian handbag the Fane label is subtle and elegant, but with the extra attention to detail that is characteristic of luxury fashion. These stylish bags are made to be used every day and for years to come.
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