“These survey results reinforce the importance of last-mile delivery logistics to meet ever-changing consumer demands and address the last-mile challenge,” said Jude Marcelo, CMO, FarEye. “The last mile will be more complicated.”
Surveyed consumers describe a positive shipping experience as faster delivery (36%), lower shipping costs (34%), shipment tracking/visibility (28%). 86% prefer to wait more than three days for delivery and only 7% felt the online returns process was an easy experience.
FarEye has developed the Last Mile Mandate, which consists of key principles that brands should follow to conquer the last mile.
These include: dramatically simplifying the most complex aspects of supply chain logistics; Improve customer satisfaction and loyalty by providing unique brand-name consumer experiences and ensuring on-time, accurate deliveries.
Create new, differentiated offerings that reflect changing consumer buying behaviors; Continually reduce the environmental impact of delivery.
“Last mile delivery is the most complex and costly part of the delivery journey. Simplifying complexity and simplifying logistics is a priority for every brand,” says Marcelo.
“The first rule of the last mile is to deliver a superior customer experience and brands that adhere to that mandate will not only achieve this, but drive efficiency and growth, ultimately transforming the delivery experience into a competitive edge.”
