NEW YORK AND SEOUL–(Business Wire— Qraft Technologies Inc. (Qraft), an artificial intelligence-driven invest-tech company, has announced the hiring of Gregory Yates as Chief Marketing Officer. Yates brings 25 years of award-winning vertical experience, most recently working with organizations and products focused on fintech, blockchain, neuroscience and artificial intelligence.
In his new role, the company will oversee Qraft’s brand and advertising, communications, digital experience and marketing operations, as the company continues to grow its global expansion initiatives and AI-enabled product offerings. Additionally, Yates brings valuable go-to-market experience critical to Qraft’s ambitious US-focused business goals. Qraft specializes in machine-learning technologies that provide customized investment management solutions, including AI-driven security selection and asset allocation models for global asset and wealth managers, as well as AI-driven ETFs on the NYSE.
“I am excited to lead Qraft’s expansion and help the global adoption of AI-powered investment vehicles,” says Yat. “Financial services is evolving and it’s only a matter of time before machine learning, or AI, spreads throughout the industry. As the industry continues to disrupt itself, I’m excited to accelerate Qraft to the forefront as a leading AI-driven provider and provider.”
Prior to joining Qraft, Yates was Chief Marketing Officer of Institutional Investor Investment for a global media, intelligence and events company. In this role, he oversaw all aspects of marketing, including those related to the company’s digital transformation, to better align it to a growing global market.
Yates also served as lead consultant on digital assets product management and marketing strategy for Sardonics, a digital assets education, creation and promotion firm. Throughout his career, Yates has held a number of executive roles pushing industry and innovation boundaries amid challenging landscapes around emerging frontier technologies such as blockchain, NFTs and AI.
“We are delighted to welcome Greg to the Qraft team,” said Rob Nestor, CEO of Qraft US. “His rich experience and expertise in the fintech space will make him a valuable asset to our company as we expand our technology capabilities for greater efficiency, scale and accuracy in our AI solutions.”
Qraft’s US team is growing steadily, including the announcement in April of two new hires – Minwoo Choi, US head of engineering, and Paul Lieberman, US chief investment officer. The firm introduced a new US office in downtown New York City this year to serve as a partner to the firm’s Seoul headquarters.
About Qraft
Qraft is an invest-tech company that aims to drive growth in the asset management industry through artificial intelligence (AI) innovations and investments. Qraft has four AI ETFs listed on the NYSE (series: QRFT, AMOM, HDIV, NVQ) and offers other investment solutions, including a robo-advisory solution and an AI order execution system. From data processing to alpha research and portfolio execution, Qraft has a proven track record of developing innovative AI solutions that have been adopted by major financial institutions and turned into successful AI products and services.
