The Mobile Marketing Association of South Africa announced the winners of the 2015 South African MMA Standard Bank Smarts to the audience at the MMA Standard Bank Smarts function, on Thursday 13 August in Durban at the Southern Sun Ilangeni…
The Smarts are part of the only global awards program created to recognize the best-in-class mobile marketing campaigns around the world.
“It’s encouraging to see more brands shifting their budgets to mobile marketing and using a highly personal and interactive channel with high reach in South Africa,” said Yaron Assabi, Founder of Digital Solutions Group and Chairman of MMA SA.
Awards
1. Marketing strategy
The popularity of the name
Gold
Hungry Lion Lucky Bucket campaign
Hungry lion
Yonder Media in collaboration with MediaShop
Rs
Red Bull Kas’Lami holiday
Red bull
Mobile entertainment
Bronze
Connect with the shield
Unilever – Shield
Gorilla Creative Media
Leader generation
Rs
#TweetDreams
SA mortgages
Liquor
Bronze
Let’s play this country
It is a country
Always Active Technologies (AAT)
Relationship building / CRM
Gold
OMO Quick Kids Account
Unilever – OMO
Liquor
Rs
Unilever offers
Unilever
Tummbtribe
2. Media strategy
Cross-media/cross-mobile integration
Gold
Red Bull Kas’Lami holiday
Red bull
Mobile entertainment
Rs
Let’s play this country
It is a country
Always Active Technologies (AAT)
Bronze
Shield mission call
Unilever – Shield
Gorilla Creative Media
Sending a message
Gold
whatsfordinner chef wendy
Unilever – Nor
Liquor
Mobile application
Rs
TransUnion 1 check
Transunion
Digital Solutions Group
Bronze
PPC developer app
PPC
Digital Solutions Group
Mobile website
Gold
OMO Quick Kids Account
Unilever – OMO
Liquor
Rs
Unilever offers
Unilever
Tummbtribe
Mobile social
Gold
AXECESS on Mxit
Unilever – AX
Gorilla Creative Media
Bronze
Shield mission call
Unilever – Shield
Gorilla Creative Media
3. Enabling technology
Creativity
Gold
Quick start.
Unilever – Nor
Liquor
Rs
Amarula’s 25th birthday
Amarula
Liquor
Bronze
Shazam – Custom Charts Smirnoff
Smirnoff – brand name
Opera Mediaworks and MEC
Mobile video
Bronze
Smart video
Smirnoff – brand name
Opera MediaWorks and MEC
4. Special industry awards
The best agency of the year: Alcohol
Operator of the Year: Vodacom
Best in Class: Unilever’s Nour Instant Boost (in Liquorice)
