Apple CEO Tim Cook said the tech juggernaut will use Sony hardware in the iPhone’s camera and the partnership will run for several years.
According to a recent statement from Apple, iPhone It certainly uses Sony tech for its built cameras, proving the partnership between the two tech giants. As the flagship Apple phone is one of the most popular mobile devices in the world, the company is secretive about the technology used in the device. The iPhone is as ubiquitous as a cell phone, and a recent study says Americans are going into debt for the new iPhone. Now, Apple has revealed that another tech juggernaut had a hand in the iPhone’s success.
Since its launch in 2007, the iPhone has seen many iterations. New versions of the iPhone have seen various major changes in the functionality of the device, improvements in iPhone software, hardware and external functions such as the camera. The latest iPhone 14 features a high-tech 48-megapixel camera capable of 4K video recording and Apple’s exclusive ProRAW and Action mode settings. Apple’s cameras have long been a draw of the iPhone, with the developer recently confirming its long-term partnership with Sony.
Recently, Apple CEO Tim Cook’s statement on his official Twitter page revealed Apple’s collaboration with Sony to develop the iPhone’s camera. Cook shared a photo of himself with the Sony team working on the device during a trip to Sony’s facility in Kumamoto, Japan. Cook went on to describe the partnership between Apple and Sony for “more than a decade”; In the past, Apple has stated that it is using Sony hardware for the iPhone.
The announcement about the iPhone camera comes after Apple has released various new devices over the past few months. Apple will showcase multiple versions of the iPhone 14 with the base 14 joining the Plus, Pro and Pro Max models. Apple’s side platforms will see a variety of new announcements during the event, including the Apple Watch Ultra and a revamped version of the company’s signature headphones, the AirPods Pro. Apple will announce and release the 10th generation iPad in October.
Apple’s new revelation comes as the App Store, the iPhone’s proprietary marketplace, has come under fire in recent years. Apple’s high-profile legal dispute with Epic Games saw Fortnite Removed from the App Store, only available on the device via cloud play. A recent ruling by the European Union forced Apple to allow third-party app stores on the iPhone, following several controversies over Apple’s management of the devices. Despite the App Store controversy, Apple’s iPhone remains one of the world’s most popular mobile devices.
