Many organizations are facing a new phenomenon called infobesity – or information overload – which is negatively impacting their decision-making capabilities. In theory, having more data should be positive, but only if you can effectively, triangulate it and optimize its use to inform business decisions.
The creative space is no different. Innovation testing drives innovation success. However, one future phenomenon that innovation research has yet to delve into is big data and the benefits and complexity provided by infobesity.
Innovation research is typically conducted in an unstructured project. This works well in space, and that’s why we don’t have to completely reinvent the wheel. In fact, the wheel should not be the focus, but rather the tire. While different tires have different functions, the aim of Ask Africa ‘tyre’ is to maximize the value you get from your innovation research by adding TGI to get you to your destination more efficiently.
We turn big data into big insights through our big insights strategic solutions. Our Big Insights strategic solution transforms your data, data and other data into structured information and then big insights that drive business.
How can our Big Insights strategic solution help marketers reach their targets more effectively?
Generally, what marketing teams do after receiving the results of creative research is to put together product plans based on these results. These product plans usually include two important elements: who the target customer is and how to reach these customers. By incorporating TGI into our creative research process, Ask Africa can incorporate these product plans into your overall research output, reducing the steps and work required by your marketing teams. Finally, we’re capitalizing on the infobesity trend to make your marketing teams’ lives easier and more efficient.
We may use TGI to identify creative opportunities and connect these opportunities with untapped customer segments.
Creative research methods we cover include:
- Claim test
- Packing test
- Concept testing
- Product testing
- Facilitation by joint analysis (for packaging, concepts etc.)
- Price optimization
- And others…
Other tools at our disposal include partnerships with various platform providers that give us access to features that we recommend based on our expertise. We use these technology solutions to leverage your research results and other internal data to drive cognitive consumption that reduces your effort to process business results.
While the core approach to innovation research remains tried, tested, and valid, there are opportunities to pioneer brand innovation experimentation in the future. Ask Afrika’s innovation toolbox enables a forward-looking drive, achieving efficiency and value-based research in the process.
Ask Africa
Ask Africa is a leading market research firm providing analytics, insights and solutions for business, marketing, communications and philanthropy or marketing strategy in 54 African countries. The company has a reputation for industry leadership, our slavish commitment to the truth and the strategic direction it provides to our clients is how our reputation came to be and why our services are sought after.
Standards
Ask Africa has created several tried and tested benchmark studies which consistently support most brand leaders.
Ask Africa TGI is the largest single source of consumer trend tracking data.
Ask Africa Orange Index ® is a premium service benchmarking study.
Ask about the Africa Kasi Star Brands ® rankings that have performed in South African cities.
Ask African Icon Brands ® is a brand loyalty benchmarking study.
