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Bonjour, cruel people!
There was a bit of tension at TechCrunch headquarters this morning: TechCrunch’s owner, Yahoo!, announced that it was laying off 20% of its employees. Amanda He reported. The layoffs seem to be mostly in the ad tech sector, so we hope the TechCrunch team’s jobs are safe — but these tech cuts are hitting much closer to home, with 1,600 colleagues moving on to pastures new. May you all find new career opportunities soon, colleagues!
Our featured Black History Month read today is The Need for Bell Hooks: Race, Gender, and the Politics of Culture , a collection of early 1980s cultural critiques. It is a fascinating collection of essays on the oppressive structures of the regime. 30 to 40 years after the essays were first written, it’s bloody amazing to realize how much of this is still relevant today.
TechCrunch’s Top 3
- safe and sound: DoorDash has unveiled some new safety features for its delivery drivers, including reduced notifications and a way for customers to know when the driver is in the middle of a trip. Ivan It has more.
- See what’s in the open betaAtlassian’s Jira Product Discovery, a tool that helps engineering and business teams prioritize and collaborate on new product ideas, is expected to be open to the general public in the next three months. Frederick He wrote.
- Flying high: came Here’s a look at the features of the new DJI Mini 2 SE ultra-portable drone and why this particular product’s name is so confusing.
Startups and VCs
Over 90% of cybercrime activities that lead to financial fraud or identity theft begin with email spoofing, typically phishing and phishing; take on Reports. Sendmarc has raised $7 million in Series A funding to provide individuals and businesses with protection against such attacks and general email phishing.
Remember the piece we published about how behavior doesn’t do business? Twitter says the basic API level costs $100 a month, killing the hope of hobbyist Twitter bots and many small business use cases. Ivan Reports.
It’s been one hell of a news day today, so instead of the usual five, we’ve got seven stories for you, from fintech to NFTs to mushroom meat (or meat mushrooms).
4 Video Content Tips for Your Startup Growth Marketing
Image Credits: ronstik (Opens in a new window) / Getty Images
If your marketing plan doesn’t include TikTok, YouTube Shorts, or Instagram Reels, can you really call it a marketing plan?
Video content is critical to driving early engagement, which growth expert Jonathan Martinez (formerly of Postmates, Uber, and Chime) shares four strategies for getting started:
- Use creative marketplaces
- Make short videos
- Build lasting creative relationships
- Improve your videos.
“If you’re entering 2023 without a video content plan for your startup, you’re missing out on a significant resource to build brand awareness and reach more consumers,” Martinez wrote.
Three more from the TC+ team:
TechCrunch+ Our membership program helps founders and startup teams stay ahead of the pack. You can register here.. Use code “DC” for 15% off annual subscription!
Big Tech Inc.
Well, as you read in our introduction, we’re announcing that Yahoo is cutting 20% of its workforce. Amanda It has more on that. But that wasn’t the only bad news to hit the tech scene today: Frederick Microsoft-owned GitHub has reported that it is laying off 10% of its employees at the end of the fiscal year and going completely remote. Meanwhile, Paul GitLab writes that Developer Operations is cutting its employee base by 7 percent.
And we have four more for you:
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