(BPRW) ESSENCE Fashion House™ empowers black fashion forever with future black experiences
The initiative returns as a carbon-neutral, Phyg-it-al (Personal and Digital) experience and celebrates Black Fashion Makers – Cultural Catalysts of Fashion and Style
(Black Wire PR) NEW YORK–(BUSINESS WIRE)– Essence Communications Inc., the leading and only 100% Black-owned media, technology and commerce company at scale dedicated to women and Black communities, presents ESSENCE Fashion House™ during New York Fashion Week York on September 12, 2022. ESSENCE Fashion House™ illuminates the revolutionary and evolutionary impact and innovation that Black diasporic individuals and institutions are having on the fashion ecosystem, while confronting the ways in which their works have been seized, suppressed and appropriated. Through live and virtual engagement, the initiative is a celebration of the culture, equality, creativity and economic opportunity created and made possible within the black fashion community. The day will address topics around the future of black fashion, featuring experiences such as immersive augmented reality (AR) galleries and “shoppable” digital marketplaces. A global platform for black creators, Blacktag, will serve as a strategic creative partner lending its digital content innovation expertise to bring the experience to life at the intersection of art and technology.
ESSENCE Fashion House™ features trendsetters, industry legends, unsung heroes, suppliers, models, activists and other industry leaders who continue to anchor blackness and fashion with nuance and futurism while moving beyond the superficial discourse of diversity theater:
- Significant innovation and growth in the age of TikTok with the Yusufs
- Carving your individual journey in the fashion industry with Sandrine Charles and Kat Mateo
- Inheritance and Conservation of Traditional Techniques within the Web3 with Blacktag in partnership with Lagos Fashion Week
- Key note: How to make it in the clothing circle with Wole
- “Style & Slay” with Kahlana Barfield streaming live from Bambuser
- “Get – Pop Up” Black market without ownership
ESSENCE Fashion House™, will conclude with an exclusive Best in Black Fashion Awards dinner, honoring visionaries and innovators in the space. Honorees include:
- Designer of the Year: Christopher John Rogers
- Stylist of the year: Gabriella Karefa-Johnson
- Impact of the Year: Amanda Murray
This event is by invitation only.
“We aim to disrupt the default systems that have historically served to diminish our influence and instead actively and unapologetically rally the Black community to reclaim economically, socially, operationally and emotionally the value of the cultural blueprint, trends and aesthetic that popular culture has used for generations,” said Essence Ventures President/CEO Caroline Wanga.
ESSENCE Fashion House™ will add a virtual experience to live components via ESSENCE.com. In a conscious effort to produce more sustainably responsible events, ESSENCE Fashion House™ will be hosted at The Walker Fashion Experience Powered by The Place, an all-in-one fashion week hub that combines technology, fashion, music and blockchain with a focus on creating a net zero. the way forward for the fashion industry.
Attendees can get exclusive access to Fashion House 2022 content and activations starting at 11:00 AM EST/ 8:00 AM PST. For more details, visit ESSENCE.com/FashionHouse2022.
ABOUT ESSENCE COMMUNICATIONS, INC.
Essence Communications Inc. is the number one – and only 100% black owned – media, technology and commerce company at scale dedicated to women and black communities. With a community of more than 31 million Black women, ESSENCE inspires a global audience through diverse storytelling and inclusive original content rooted in Culture, Equality and Celebration. The brand’s multi-platform in/publishing, experiential and online presence includes its sister magazine; digital, video and social platforms; television specials; books; and signature live events including Black Women in Music, Black Women in Hollywood, ESSENCE Black Women in Sports, House of Fashion, Street Style and the ESSENCE Culture Festival.
ABOUT BLACKTAG
Blacktag is a global platform for black creators. Our mission is to build the largest network of Black creatives in the world so we can demonstrate the undeniable contributions of Black creativity to global culture. Blacktag Creative Studio serves as an incubator for creators, brands, studios and networks to generate projects, campaign initiatives and quality content. Blacktag works with world-class partners to operationalize purpose through knowledge, culture, experiences and content. Our process helps brands discover how to build trust and cultural relevance among creators and consumers of color. Blacktag believes that intentional and authentic programming and partnerships can foster community, expand opportunity, and more urgently, economically empower creators and artists of color.
Source: Essence Communications Inc.
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