TechCrunch+ summary: Customer personas, resonant content, performance metrics VCs love

A few days ago I celebrated a friend’s birthday with a large group and realized how hard it is to know who can’t carry a tune when the whole class is singing the same song. The same goes for B2B SaaS startups, because many of them generally focus on LTV:CAC ratios, which can be a good way to hide poor metrics. Dividing customer lifetime value by customer acquisition cost provides valuable insights, but how accurate is your historical retention data and how much have you collected? Full TechCrunch+ articles are…

African start-ups’ first quarter results fell

Recent and In the past, venture capital growth was a global issue. While markets such as North America and Europe have traditionally benefited from the boom in capital, other regions with nascent scenes have benefited greatly from their ability to attract funding. Southeast Asia is an oft-cited example of this arrangement. Latin America as well. The exchange examines startups, markets and money. Read it every morning on TechCrunch+ or get the Exchange newsletter every Saturday. During the last gold rush, Africa saw its investment capital rise overall. In recent quarters,…

How startups can produce social content that really resonates

Social media can. They can be a great tool for startups to gain visibility and build a following among investors and customers, but coming up with a winning strategy can seem like a daunting task. Each platform dictates a different strategy and comes with its own guidelines. After all, each one attracts a different audience to that channel. Content that wins on Twitter may not be as successful on Instagram or TikTok. Social media can be a tricky place for startups working with tight teams and resources. Still, Redpoint’s head…

Battle of two marketing companies

It’s not often that startups battle rivals in plain sight, but one such mobile messaging service provider, Postscript, took to the Twitterverse earlier this month after receiving an attention-seeking letter from a rival. The insightful letter was in response to a customer case study Postscript wrote and posted on its website about nutrition company BUBS Natural, which BUBS Natural told Postscript after finding its list shrinking rather than growing. His list off stage. Calling out Postscript for the “false, misleading and deceptive claims” made about him in those published articles,…

Is the First Republic the only victim of SVB’s failure?

Hello, and welcome back to Equity, the startup business podcast, where we unpack the numbers and nuances behind the headlines. this week Mary Ann, Natasha And Alex They’re very chatty, especially during a busy week in tech and startups. We are talking about AI. We are talking about layoffs. And we’re talking coffee. Here’s where we come in: Week Three deals, from copyright claims with “-GPT” to Lift, a wallet designed to make your local cafes more loyal, to First Republic Bank’s tanking stock price, and all of our most…

How we use data-driven people to dramatically improve the customer experience

Most of the conversations around People happen with marketing or product teams. These groups use personas to describe their customers by demographics, likes, values, management, goals, challenges, aspirations, etc. A personal profile includes a picture and some descriptions that represent the person. It may include where to contact that person, especially for marketing purposes. The product team can use it for successful product design so that the product is sticky, high performance and has few technical issues. Customer support and customer success lay an important foundation for startups and early-stage…

Muslims come into the frame in Southeast Asia’s fintech boom

Founded in 2014, Blossom Finance was first intended for Muslim entrepreneurs in the United States. The microfinancing platform connects investors with small businesses using mudarabah, a shariah-compliant profit-sharing agreement. But founder Matthew Joseph Martin soon realized that the startup, backed by investors like Boost VC and Tim Draper, was serving a relatively niche market in the States. So he started researching markets with large populations of Muslim people. Indonesia emerged as the best choice. Southeast Asia is already home to a thriving fintech scene, where Grab, GoTo and Sea have…

Daily Crunch: Dropbox CEO quits 500, citing slow growth and need ‘to be at the forefront of the AI ​​era’

To get TechCrunch’s biggest and most important stories delivered to your inbox every day at 3pm PDT; Register here. Thursday is here – how in the world did it happen? Those days they keep coming. If you’re still on the fence about wanting to come with Disruption, we’ve got you covered: There’s a Disruption Pass for every role and budget. Also, it doesn’t look like Theranos founder Elizabeth Holmes is going to jail today. She was scheduled to begin an 11-year sentence, but then things happened. Connie It has a…

Clubhouse needs to fix things, and today it cut more than half the staff

Clubhouse, the once towering social audio app built by Paul Davison and Rohan Seth, has laid off more than half its staff. The startup’s co-founders made the decision in response to changing customer habits in a post-Covid world and the complexities of remote work, according to a blog post. Those affected will receive severance and continued health care coverage for the next few months. A Clubhouse spokeswoman declined to comment on the number of people affected by today’s layoffs or the number of employees remaining at the company. Last October,…

Prime, a professional network of women leaders, will cut staff in restructuring efforts

Chief, a professional network designed for women in leadership, cut 14% of its staff, or 43 jobs, today in an email seen by TechCrunch, saying the move is a response to the economy and the outfit is restructuring to focus more on members. Experience. The layoffs have hit key US employees as the business’s fledgling UK presence is small. About 262 employees remain in the company. Injured persons continue to receive at least 12 weeks of layoff and health care coverage. The CEO closed his New York office for the…