How startups can produce social content that really resonates


Social media can. They can be a great tool for startups to gain visibility and build a following among investors and customers, but coming up with a winning strategy can seem like a daunting task.

Each platform dictates a different strategy and comes with its own guidelines. After all, each one attracts a different audience to that channel. Content that wins on Twitter may not be as successful on Instagram or TikTok.

Social media can be a tricky place for startups working with tight teams and resources. Still, Redpoint’s head of content Rashad Asir thinks the potential rewards are totally worth it.

At TechCrunch’s startup conference last week, Asir and Redpoint partner Josh Machiz said the key to creating content that resonates on social media is making posts that feel right and targeting the right audience.


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