When the days are dark – the sides are many. Nando’s knows that South Africans see the bright side when times are tough, so the brand has rewarded them with the Nando’s Bright Sides deal.
Image provided. The Nando’s Bright Sides deal rewards South Africans with load shedding
Available exclusively on the Nando’s app and website, the deal is based on the cargo level the country enters.
How it works
When you buy a whole chicken on the Nando’s app or website, you can choose free sides depending on our country of delivery. Level 2 loading gives you two free sides, level 3, three free sides and so on.
So far In 2022, South Africans had a continuous national burden of 1,246 hours (over 50 days), and Nandos sold 18,236 meals, of which 52% were in Tier 4, which equates to four free sides per meal.
To bring the message home and make South Africans wait for the darkness, Nando released some really funny content like Ismael Komanate and his family giving us reasons to embrace the burden.
The purpose of the campaign
Following the success of the Bright Side campaign and the extension of the shipment, Nando’s has decided to continue the promotion.
The aim of the campaign is to give South Africans some respite when the power goes out.
“South Africans have been feeling the heat on all fronts lately, so I had the opportunity to work on the Bright Side campaign with our client Nando’s,” said Shahan Ramkissoon, Chief Strategy Officer, Eclipse Communications.
“It has not only provided much-needed comic relief in these dark times, but has helped ease the financial burden on our people,” he said.
Ramkisson added: “It’s been two months since I left TV news, but I’m proud to have a brand that I love and believe in delivering exciting food wherever I go.”
Preparing for an impossible task
Darren Hampton, Nando’s general manager of digital marketing IMA, revealed the idea behind the campaign and explained how the fast food chain had set itself the “impossible task” of “getting South Africans to look forward to a delivery” so to speak.
“As a South African brand, we go through the same emotions that South Africans go through for everything that happens in the country, including freight. It affects us as a business, as people and as workers,” he says.
“We thought about how we could be optimistic about the ongoing freight issue and laugh at ourselves. There was a silver lining that we could have a little bit of fun with,” he added.
TVC creative credits
- Agency: Eclipse Communications
- ECD: Fareez Joulay
- Strategist: Fareez Joulay
- Customer Service: Fareez Joulay, Nicci Buys, Gaye Leong
- Creative Team Leader: Fareez Joulay
- Producer: Gay Leong
- Product: Nicci buys.
- Director: Bevan Cullinan
- Producers: Gay Lyon
- Producer: Graham Smith Orchestra Blue Post Productions
- Audio: The-O @Prime Produce
- Production Company: Together Films
- Media Company: Orchestra Blue Post Productions- Geppetto Workshop, Films & Eclipse Communications
