IEMBE founder Travis Dimeer Terry from Manchester posted a photo of his mother – who also models his bag and clothing brand – Laverne Terry, 61, on Instagram in front of the IEMBE billboard in Times Square.
IEMBE founder Travis Dimeer Terry of Manchester posted a photo of model and mother of his bag and clothing brand, Laverne Terry, 61, on Instagram in front of the IEMBE billboard in Times Square. The billboard was part of Terry’s birthday present for his model mother.
During the unveiling, a street act with a crowd sang “Happy Birthday” to Laverne.
“It wasn’t planned, but it just made the experience 10 times better,” she said.
Having his brand in Times Square was a dream that Travis said he made manifest. In 2019, he said he wrote in his diary that he would have a billboard one day and it would be a “huge achievement” for him. On April 6, 2022, he also tweeted his goal: “I want a billboard in NYC’s Times Square.”
Travis Dimeer Terry 2019 Journal Entry.
Contributed by Travis Dimeer TerryThe two pictures shown on the big screen in Manhattan were big releases for IEMBE: “MINI IEMBE BAG”, the first mini bag in black, and “IEMBE YONCÉ BAG”, a yellow bag inspired by the singer Beyoncé.
IEMBE promoted the Yoncé bag with a video of Laverne doing Beyoncé’s Coachella choreography, followed by a Beyoncé-inspired photo shoot.
“You can see different eras of Beyoncé in the photos. From ‘Crazy in Love’ to ‘Renaissance,’ Beyoncé is represented everywhere,” he said. “When you think yellow, think Beyonce.”
“Beyoncé’s next, I can feel it,” he said, hoping to get the singer’s attention. The last lyric of the last song on Beyoncé’s RENAISSANCE album is “I’m in my bag,” and Travis said it feels like a sign. Travis said Destiny’s Child member Michelle Williams actually messaged him privately asking him to be a part of the IEMBE experience
“She said she loved my mom,” he said.
IEMBE is a black-owned luxury brand that stands for “in my bag” and proposes “you define luxury, a motto we live by,” Travis told Hearst CT Media Group in January. The brand, which sells bags and clothing online, was launched on January 3, 2020.
In April, IEMBE’s Tiffany Blue bag was featured in the Wadsworth Atheneum Museum of Art’s installation, Creative Connecticut. Creative Connecticut consists of rotating installations celebrating Connecticut artists and began by exhibiting the work of Travis, who was installed at the entrance to the Hartford museum until the end of July.
“It all started in Connecticut, and knowing that I was in the biggest museum here still feels surreal,” he said. “I feel like I’m living a dream every day.”
Celebrities and pop culture personalities like Jordyn Woods, Wonderful, Gentle millBIA and Jim Jones have become familiar with the IEMBE brand and have been seen wearing the “IEMBE Bible Jacket” or bag.
Laverne said she loved helping her son’s vision come to life and loved the process.
“I’m his official brand model and I wouldn’t want to do that for anyone else,” she said. “I’m very proud of him and what this brand stands for.”
With his dream of a Times Square billboard coming true, Travis said he plans to fly to Paris in November to shoot his first IEMBE collection, which will feature new handbags, purses, apparel and more. a lot.
