ISELIN, NJ, July 28, 2022 /PRNewswire/ — Hexaware Technologies, a next-generation digital services provider, is one of the partners in UNFUR Project, a campaign that raises awareness about the atrocities of the fur trade and strives to create a sustainable alternative to fur and faux fur. Hexaware’s key collaborators on this project are the International Anti-Fur Coalition (IAFC) and the University of Westminster.
The project creates digital fur fashion as NFTs that can be collected/purchased and the proceeds will go towards fighting the fur trade. The campaign was announced at MET AMS, of Europe flagship Metaverse festival and features a digital fur fashion collection that includes five pieces digitized as NFTs by Hexaware. Students from the University of Westminster Institute of Fashion created the head-turning designs for the collection. Paul van RaakCreative Director- Mobiquity, part of Hexaware said, “The UNFUR project deliberately brings tension between buying a piece of digital fur fashion (because it is considered beautiful) while you are aware that it should not be bought in the physical world. We use this duality as a trigger to encourage the audience to offer one of the UNFUR NFTs and in doing so support the fight against the fur industry.”
This project reveals the possibilities that the Metaverse can present to the fashion industry by eliminating the limitations of the physical world. Hexaware is pleased to be part of this initiative that leverages its Metaverse competencies, taking a strong step towards exploring the endless possibilities for fashion as NFT and embracing an ethical and responsible way to protect slaughtered animals for their precious fur. The campaign also reinforces the position of digital platforms as viable and sustainable options to bring about the next big revolution in the fashion industry.
The project has been recognized through various awards that are proof of the impact it has created in the NFT domain. Some of the prestigious awards received are – FWA: Site of the Day, CSS Design Awards: Site of the Day, UI Design Award, UX Design Award, Innovation Award, Awwwards: Page of the day, Developer Award.
Immanuel Kingsley Metaverse Technology Officer at Hexaware Technologies said, “We are fortunate to have the opportunity to take advantage of our curiosity about the Metaverse to unfold a new dimension for the fashion industry by contributing to a cause that saves millions of animals from cruelty. Like innovation, exploring new possibilities in the Metaverse drives our efforts and this campaign provides the right impetus for our future efforts.”
About Hexaware
Hexaware is a global IT, BPS and consulting services company that empowers businesses worldwide to realize digital transformation at scale and speed.
Learn more about Hexaware at http://www.hexaware.com. Take an immersive 360° virtual tour of our campuses around the world at https://www.hexawareimmersive.com
Logo: https://mma.prnewswire.com/media/530945/Hexaware.jpg
View original content: https://www.prnewswire.com/news-releases/unfur–digital-fur-fashion-to-demonstrate-capabilities-in-the-metaverse-with-responsibility-301595062.html
SOURCE Hexaware Technologies Ltd.
