I love when a plan comes together.
A few weeks ago, I came across a Twitter thread by Heyday founder and chief marketing officer Sam DeBrule, who explained how he and his co-founder reduced customer churn by improving their onboarding process.
I sent him a DM asking if he wanted to adapt the thread for a guest post on TC+. “Yes,” he said, and we published it earlier this week.
It doesn’t matter how many new customers come in every month if new users can’t quickly figure out how to use (or use) your products.
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That’s why marketing and product teams need onboarding goals, says Sam, who explains the tactics he used to embed himself in the customer journey and how the conversions helped him reduce conversions by 3x.
Thanks again Sam for sharing the benefits of the experience! If you solved a problem in your organization and are interested in sharing your solution with an audience, please review the recently updated submission guidelines.
In what I think may be a TechCrunch first, I’m hosting. two Twitter Locations Tuesday, September 13th. These should be interesting discussions, so I hope you’ll join us. The details are given below.
Have a good weekend
Walter Thompson
Editorial Manager, TechCrunch+
@your main actor
5 meters series one investors looking for dev-tools startup
Image Credits: I like that (Opens in a new window) / Getty Images
The median Series A raised by developer tool companies fell to $47.5 million in Q3 2022, “the lowest since early 2021,” wrote Rak Garg, principal at Bain Capital.
After meeting with hundreds of companies since the start of the recession, Garg has written a fundraising guide for seed-level innovators looking to get to the next level.
“I’ve noticed a common trait among founders who have raised successful Series A rounds: They’re good at telling their company’s stories,” says Garg.
Dear Sophie: Can I start a company or side hustle on a TN visa?
Image Credits: Bryce Durbin / TechCrunch
Dear Sophie:
I am a Canadian citizen working in USA as a software engineer on TN visa, I want to start my own company or at least earn some money on the side.
Is this possible on my TN or is it the only way I can do this with a green card? If so, is it possible to get permanent residency because TN is for non-immigrant purposes?
– Smart Canadian
Twitter Location: A Gen Z VC Speaks
Image Credits: Anastasia Janishevska / I.E.M (Opens in a new window) / Getty Images
According to Andrew Chan, senior partner at Builders VC, Genji’s investors are “still a lot of kids, including me.”
On Twitter Space Tuesday, September 13 at 8 am PDT/11 am EDTChan shares with me why “Gen Z is not a true investment trend.”
Twitter Space: What can today’s founders learn from the 2000 dotcom bubble burst?
Image Credits: Chris Hondros (Opens in a new window) / Getty Images
In the year By 2000, many high-flying Internet startups had turned into smoking pits. Anna Barber was VP of Product at Petstore.com when her company was sold in a fire sale to their biggest competitor, Pets.com.
“We laid off all but one person, who stayed with the CEO to liquidate the company and settle with all creditors,” Barber says. “That man was me.”
It’s on Tuesday, September 13 at 12:00 p.m. PDT/3:00 p.m. EDTBarber talks with me about how today’s startup operators can avoid the many missteps founders made in past failures. Bring your questions!
Want to survive the crypto winter? Start by instilling control confidence
Image Credits: Expansion (Opens in a new window) / Getty Images
Crypto entrepreneurs still have room to grow, but would be well-served to be on the side of regulators and regulators, said Stephen Aschetino, head of US fintech at law firm Norton Rose Fulbright USLLP.
“To take advantage of new opportunities and stay competitive as the seasons change, regulatory transparency will be key.”
Our 11 favorite companies from YC S22 Demo Day
Image Credits: Brice Durbin
This week, 240 companies pitched themselves at Y Combinator’s S22 Demo Day, down significantly from the 402 that participated in the Winter ’22 session.
After listening to over 100 pitches, TechCrunch staff members Anna Haim, Christine Hall, Taj Kane-Okafor, Kyle Wiegers, Natasha Mascarnhas, Alex Wilhelm and Andrew Mendez chose their favorite company.
- Metroport
- Anchor
- Threads
- Capsule
- Knowtex
- Feather
- Gullak money
- Shinkei systems
- Relay
- Until
- Chodek
Note: “These are starters that stand out to us for one reason or another. They are not patrons and sometimes just for fun.
Our 10 favorite startups from the YC S22 demo day: Part 2
Image Credits: Getty Images
Here are the companies from Day 2 that caught the attention of Mary Ann Azevedo, Natasha Mascarinhas, Amanda Silberling, Anna Heim, Andrew Mendez, Alex Wilhelm and Kyle Wiegers:
- Bone
- Axel
- Hedgehog
- Deckard
- moment
- hang out
- Page
- Shining
- Spotted
- Birch Bioscience
