Enterprise companies and creative AI: Are you looking?

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This week, I’m diving in. An in-depth look at what generative AI does or doesn’t mean for enterprise buyers. I have some notes on why your company wants to be like FIMA and how the investment side of the market is adjusting to the down rounds. – Anna

A potential that has not yet been unlocked

When The Exchange reviewed Battery Ventures’ Cloud Software Spending Report, we began by focusing on what the title promised: Fresh Data on Cloud Software Spending. And it turned out to be more encouraging than we expected.

Then we saw another piece of good news for founders: Startups building technology to automate tasks and spur rapid productivity gains can disrupt the downturn. It’s based on report data that shows automation is rising among corporate budget priorities.

But in the back of my mind, I kept thinking about some of the report’s comments about generative AI — and not just because advanced steps on the topic have since become ubiquitous.

If anything, you could call the battery view on Generative AI conservative, but that’s not fair. After all, the VC firm was reporting findings from a Q1 survey that gathered responses from 100 C-suite execs (CXOs) managing nearly $30 billion in spend.

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