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The adoption of customer relationship management (CRM) tools has grown exponentially over the past few years, and the market size is expected to show a CAGR of 12.5% and be worth USD 145.79 billion over the next six years. This growth is largely due to the increasing number of online merchants using CRM tools to increase sales, increase profits, and overcome increasing competition from other vendors.
One platform that helps consumer brands leverage their data is Gameball, a customer data and marketing CRM platform launched in 2020 by Egyptian entrepreneurs Ahmed Khairi (CPO) and Omar Alfar (CTO). .
Gambol said brands use the tool to build long-term relationships with customers and ensure retention through data-driven personalized loyalty programs.
Chairi told TechCrunch that since their launch, their growth has been extensive and they have served more than 7,000 businesses reaching 20 million customers so far. The startup plans to further scale this up by starting a marketing campaign in the next one year and establishing centers in regions where the platform is needed.
Gumball’s expansion drive is backed by $3.5 million in seed funding from 500 Global, P1 Ventures, Launch Africa and Middle East VCs Sedra Ventures, Arzan Ventures, Propeller, Core Vision, as well as several regional investors.
“Going forward, we will focus more on marketing the product. We are also trying to focus on certain countries that will give us access to certain regions…like the UK to reach Europe and Saudi Arabia for the GCC region,” he said.
“We’re seeing a lot of growth from those markets, and not only are they mature markets, they’re also easier to use solutions and technologies like Gumball. Their economic stability allows us to use them better for development.
Hisham Halboni, general partner at P1 Ventures, said: “The consumer landscape is evolving rapidly with brands competing for customer engagement, trust and retention. Gameball is solving a huge multi-billion dollar challenge that could transform digital marketing, customer loyalty and monetization around the world. We are excited to support the team on their journey as they grow their footprint in new markets.
Khairy, Asi and Alfar started building Gameball as a Shopify app before building an API solution for businesses outside of Shopify.
According to Khairy, clients can use the platforms to run multi-channel marketing campaigns, run loyalty programs, build customer profiles for targeted promotions, and offer rewards for increased engagement.
“Our clients have multiple channels and interaction points with their customers, but bringing all of that together in one dashboard to give them better visibility into customer behavior and customer insights, and then use that data to run effective marketing campaigns. The biggest pain point for our customers. So we started building for that problem.” Kairi said.
Gameball’s clients include Sega, Xiaomi, Experience Philippines and Bread. Image creditGame ball.
Kairi added that by analyzing customer behavior, Gemball enables brands to offer monetization opportunities and target and cross-sell more effectively to their customers.
“We empower marketers to gain better insights, data and visibility into customer behavior. Based on this data, we give them the tools to run retention and marketing campaigns more effectively and to personalize and monetize those interactions more,” he said.
The platform helps brands tap into existing customers, who can bring more value to a business than new customers. Additionally, businesses no longer need to spend blindly to acquire customers through paid advertising, as they have the opportunity to tap into existing ones with targeted campaigns and loyalty programs.
Gambol’s customers cross all sectors, including e-commerce, retail and fintech. Its clients include Sega, Xiaomi, Experience Philippines and Bread.
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