Greek online fashion sales increased in 2022 despite rising inflation, geopolitical tensions and the energy crisis negatively affecting consumer behavior, GLAMI.gr said in its annual Year of Fashion report.
More specifically, 56% of fashion e-tailers reported an increase in revenue, up from 47% in 2021, with 43% saying business results were positive in 2022.
Greek representatives of the fashion sector (clothing and footwear) remained optimistic during the current year, with 40% expecting conditions to improve and only 2% saying conditions will worsen. A further 12% are certain that conditions will definitely be better in 2023.
50% of fashion e-tailers said they planned to keep prices unchanged in 2023, 37% plan to increase prices by 6-10%.
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