Luxury brand Hermès is laying the groundwork for its entry into the Web3 after filing a trademark application covering NFTs, cryptocurrencies and the Metaverse.
According to an Aug. 26 filing with the United States Patent and Trademark Office (USPTO), the trademark covers downloadable software to view, store and manage virtual goods, digital collectibles, cryptocurrencies and NFTs “for use in online worlds “.
It also filed trademarks for “retail store services featuring virtual goods,” as well as fashion and merchandising shows in “virtual, augmented, or blended online environments” and for “providing an online marketplace for shoppers and sellers of virtual goods”.
Luxury brand Hermès has filed a trademark application for its name claiming it has plans to expand into
▶️NFT + virtual currency
▶️Crypto + NFT trade
▶️Good virtual markets
▶️Virtual clothes, shoes and fashion shows
… and more#NFT #Metaverse #Web3 #Encrypt #Hermes_Paris pic.twitter.com/hdvsXeQtrC— Mike Kondoudis (@KondoudisLaw) August 31, 2022
The new trademark application comes months after it filed a lawsuit against Metabirkins founder Mason Rothschild in January for allegedly using the Birkin brand name to monetize sales and resales for his NFT Metabirkins collection.
In a 47-page legal complaint against Rothschild, Hermés claimed that “the MetaBirkins brand simply destroys the famous Hermés Birkin brand by adding the generic prefix ‘meta’ to the famous Birkin brand”, thus creating the illusion that the MetaBirkins brand was part of the brand luxury Birkin Hermés.
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The lawsuit against Rothschild may be one of the reasons why the company has gone ahead to file its defense that will cover Metaverse, crypto and NFT related products and tokens.
The luxury brand is neither the first nor the last likely to make moves into the Metaverse.
Earlier this year, Decentraland’s Metaverse Fashion Week, a four-day digital fashion event featuring wearables on virtual runways saw luxury brands including Dolce & Gabbana, Etro, Tommy Hilfiger, Estée Lauder and Elie Saab showcase.
Last month, data from Dune Analytics revealed that major brands, including Nike, Gucci, Dolce & Gabbana, Adidas and Tiffany, had amassed a total of $260 million in sales from NFTs.
