Melina Palmer He is the founder and CEO of Brainy Business, a behavioral economics consultancy for businesses around the world. Her podcast, Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and serves as a resource for teaching applied behavioral economics to many universities and businesses. She teaches applied behavioral economics at Texas A&M’s Human Behavior Laboratory and writes a column about behavioral economics for Inc magazine. Her first book, What your customer wants and can’t tell youIt was published in May 2021 and was a finalist in two categories at the International Book Awards. Her second book, What your employees need and can’t tell you.It’s out now! Learn more at thebrainybusiness.com.
Christy Ford He is the co-founder of the Scout Guide. She began her career as a photographer and later moved to Charlottesville, where she opened a Georgia antique and home store with her mother. As the business grew, Christie realized there was a dearth of successful advertising opportunities for local small businesses. She was driven to find a solution, so The Scout Guide was born. Today, she and her partner have over 79 cities where their franchise publications are published and distributed to support the local business community. Christie leads creative direction and branding within the business. For more information, you can see TheScoutGuide.com
Tracy Gordon For more than 20 years, he has served as a pillar of change for Philadelphian constituents. Her organizing and legislative success as a block captain and committeewoman in her modest Southwest Philadelphia neighborhood catapulted her from local grassroots leadership and advocacy to an established citywide activist. She now serves in Philadelphia’s first African American registry of wills. Go to learn more phila.gov/wills
Three surprise guests – Melina Palmer, Christy Ford and Tracy L. Gordon – Join me all at once for a fun, light-hearted, rapid-fire round of my favorite business questions.
We’ll get their take on business tools, old-school marketing tips, and the best books for aspiring business owners.
Listen to the podcast below:
This week on the SmallBizChat podcast:
- A fun, quick quiz round.
- Our guests’ favorite podcasts.
- Their favorite business app.
- Their favorite old-school marketing tip.
- Plus a few other questions for up and coming business leaders.
Meet Melina Palmer:
Meet Christy Ford:
Connect with Tracey L. Gordon:
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