How fashion can combat greenwashing in 2023

As the fashion industry grapples with its impact on the climate, it must also reckon with how it speaks to sustainability. Greenwashing — when brands use vague marketing terms to communicate a product’s “sustainable” credentials, whether related to carbon emissions, water use, makeup or clothing production — has long been a concern for campaigners and others who work to educate consumers about fashion. harmful practices. It has become more sophisticated over time: it’s hard to walk into a store or an e-commerce site without seeing a bill labeling a product as “green,” “conscious,” or “eco-friendly.” .

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