K-pop activists and the future of search

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How K-pop fans are shaping elections around the world.

In the early 90s, Korean pop music, known as K-pop, was largely reserved for its native South Korea. It has exploded around the world and become an international phenomenon, emphasizing choreography and sophisticated performance.

It’s made bands like Girls’ Generation, EXO, BTS and Blackpink into household names, and has inspired a unique brand of intense devotion among their fans.

Now, these same supporters have learned how to use their digital skills to advocate for social change and pursue political goals—organizing protests, giving to charities, and thwarting attempts by white supremacists to promote hate speech. Read the full story.

– Soon young

The search war fueled by ChatGPT is bigger than Microsoft or Google

Search is suddenly cool again. Last week, Microsoft and Google staked their claim for the future of search, revealing chatbots that can respond to queries with sentences rather than lists of links.

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