Manwah hires industry executive with strong experience in fashion lifestyle

HIGH POINT – Manwah Holdings Ltd. is bringing on board industry veteran April Winters Kelly as vice president of sales, leading a new division supporting the fashion lifestyle store retail channel.

Fashion lifestyle stores represent one of the fastest-growing retail verticals, according to Manwah, and the company expects Kelly to enable Manwah to improve its ability to respond to and support the needs of its partners. its retail.

“Kelly brings a wealth of expertise, talent and experience to this new position and will be a valuable addition to our senior management team,” said Gabriele Natale, president of Manwah USA. “She understands the needs and demands of fashion lifestyle retailers, which is a retail channel we are beginning to serve with our new expanded capacity. As Manwah continues to expand in this channel, it is important to complement this position with her knowledge and relationships.”

The new position is a result of Manwah’s continued investment in capacity expansion in Mexico, Vietnam and China, according to the company. The lease is part of Manwah’s plan for long-term growth initiatives in additional sales channels such as lifestyle stores.

Kelly has spent her entire career in the furniture industry. Prior to Manwah, Kelly was at McCreary Modern heading up sales and marketing from 2004 to 2021 and was previously a sales representative for Cisco Brothers, a retail store manager for several years, and an independent sales representative for multiple lines.

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Jean Marie Layton is Senior Upholstery Editor at Furniture Today. A design and furniture enthusiast, she has worked as a writer/editor in industry and nonprofit organizations, in academic administration, and in furniture retail. She pursued a master’s degree in design history at Parsons/Cooper-Hewitt and has a BA in history from Mount Holyoke College and an MA in liberal arts from Stanford University. Contact Jean Marie with ideas, tips and more for your story at

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