Must Read: How TikTok Won Over Fashion Jane Fonda and JaQuel Knight Star in H&M Move Campaign


These are the stories making trendy headlines on Wednesday.

How TikTok won over fashion
Before the start of the pandemic, Instagram had been the dominant platform for fashion and beauty, effectively replacing print magazines as the source of trends driving these industries. When TikTok became popular, users gravitated toward its silly, personality-driven videos — content that felt authentic rather than commercial and artificial. As Instagram tries to adopt the features that made TikTok so successful, influencers in the fashion and beauty space have found a new, truer home on TikTok. Fashion Business





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